Professional Summary

Professional Overview

Rob Glickman is a results-driven Chief Marketing Officer (CMO) with extensive experience in leading marketing strategies for high-growth technology companies. He possesses a strong track record of driving brand awareness, customer acquisition, and revenue growth through innovative marketing initiatives. Glickman's expertise spans a diverse range of industries, including enterprise software, fintech, and e-commerce.

Experience Summary

Current Role

Glickman currently serves as the Chief Marketing Officer (CMO) at Cledara, a leading software-as-a-service (SaaS) platform for managing and optimizing a company's software subscriptions. In this role, he is responsible for developing and executing the company's global marketing strategy, leveraging his deep understanding of the B2B software industry to expand Cledara's customer base and drive revenue growth.

Career Progression

Prior to joining Cledara, Glickman held several interim CMO roles, where he helped drive strategic marketing initiatives for companies like Solid, Airbase, and Veem. He also served as the CMO at Treasure Data (acquired by Softbank), where he led the company's global marketing efforts and contributed to its successful acquisition.

Glickman's career trajectory includes senior marketing leadership positions at prominent technology companies such as SAP, Symantec, and eBay Inc. At SAP, he served as the Vice President of Global Audience Marketing, where he was instrumental in building the company's digital marketing capabilities and driving brand awareness across international markets.

Throughout his career, Glickman has demonstrated his ability to adapt to dynamic market conditions, spearhead innovative marketing strategies, and deliver measurable results for his employers.

Academic Background

Glickman holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley.

Areas of Expertise

• Strategic marketing and branding

• Demand generation and lead acquisition

• Digital marketing and e-commerce

• Marketing automation and data-driven decision making

• Global marketing strategy and execution

• Cross-functional collaboration and team leadership

Professional Impact

Glickman's contributions have had a significant impact on the companies he has served. At Treasure Data, he led the company's successful global marketing efforts, contributing to its acquisition by Softbank. At SAP, he was instrumental in expanding the company's digital marketing capabilities and driving brand awareness across international markets.

As an interim CMO, Glickman has consistently demonstrated his ability to quickly assess a company's marketing needs, develop and implement strategic plans, and deliver measurable results. His combination of industry expertise, marketing acumen, and leadership skills make him a valuable asset for organizations seeking to accelerate their growth and market share.

Conclusion

With his vast experience, proven track record, and strong leadership skills, Rob Glickman is poised to make an immediate impact as a Chief Marketing Officer. His ability to adapt to changing market conditions, implement data-driven strategies, and drive measurable results make him an invaluable asset for companies seeking to enhance their marketing capabilities and achieve sustainable growth.