Rob Harlow
AVP of Digital Marketing
Professional Overview
Rob Harlow is an experienced digital marketing executive with a proven track record of driving growth and innovation. As the AVP of Digital Marketing at The Hartford and the Co-Founder of Digging For Good, he leverages his expertise in emerging technologies, data-driven marketing, and strategic partnerships to deliver exceptional results.
Experience Summary
Current Role
As the AVP of Digital Marketing at The Hartford, Rob is responsible for leading the company's digital marketing strategy and initiatives. He oversees a team of marketing professionals who develop and execute campaigns across various digital channels, including web, social media, and email. Under his leadership, The Hartford has seen significant improvements in customer engagement, lead generation, and overall digital marketing performance.
In addition to his role at The Hartford, Rob is the Co-Founder and Chief Treasure Finder at Digging For Good, a startup that connects people with charitable organizations and causes through a unique online platform.
Career Progression
Prior to his current roles, Rob held various marketing and technology leadership positions at organizations such as Taunton Press, Lillian Vernon, and American Express. As the Senior Manager of Interactive Marketing at Taunton Press, he spearheaded the company's digital transformation, implementing innovative web and email marketing strategies that contributed to substantial revenue growth. At Lillian Vernon, Rob served as the Manager of Database Marketing, where he leveraged data analytics to optimize customer acquisition and retention efforts. Earlier in his career, he worked as a Data Warehouse Consultant, honing his expertise in emerging technologies and data management.
Academic Background
Rob holds a Bachelor of Science degree in Computer Science from the University of Connecticut, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Data-driven marketing and analytics
- Emerging technologies and innovative solutions
- Strategic partnership development
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at The Hartford, Rob has been instrumental in driving the company's digital transformation. He has spearheaded the implementation of advanced marketing automation tools, enabling the team to personalize customer experiences and improve campaign performance. Under his leadership, The Hartford has seen a significant increase in website traffic, lead generation, and customer conversions.
Additionally, Rob's work with Digging For Good has earned him recognition as a thought leader in the charitable giving space. He has collaborated with industry experts to develop a unique platform that connects individuals with philanthropic opportunities, making it easier for people to engage with causes they care about.
Conclusion
With his extensive experience in digital marketing, data analytics, and emerging technologies, Rob Harlow is a valuable asset to both The Hartford and Digging For Good. His ability to blend strategic vision with hands-on execution has consistently delivered impressive results, positioning him as a respected leader in the industry.
