Professional Summary

Professional Overview

Rob Keijsers is the Chief Executive Officer (CEO) of ASA International, a leading microfinance institution. With extensive experience in the financial services industry, Keijsers is a seasoned executive with a strong track record of driving digital transformation and business development initiatives.

Experience Summary

Current Role

As the CEO of ASA International, Keijsers is responsible for the strategic direction and overall management of the organization. He oversees the organization's operations across multiple countries, including Nigeria, Tanzania, and Kenya, where he serves as a Non-Executive Board Member. Keijsers is committed to expanding access to financial services and empowering underserved communities through ASA International's innovative microfinance solutions.

Career Progression

Prior to his current role, Keijsers held several senior positions at ASA International, including Chief Digital & Information Officer (CDIO) and Chief Information Officer. He has also served as the Co-President of the Board of Volt Nederland, a political party in the Netherlands. Keijsers' earlier career included various leadership roles at ABN AMRO Bank, where he led digital transformation and business advisory initiatives, as well as roles at Fortis and Keijsers Interim Solutions.

Academic Background

Keijsers holds a strong academic background, with a focus on international business and management. He has served on the advisory boards of several organizations, including the International Business Research Groningen and the University Fund Nijmegen (SNUF).

Areas of Expertise

Keijsers has a deep understanding of the financial services industry, with particular expertise in digital transformation, international business, and microfinance. He has demonstrated leadership in driving strategic initiatives, fostering innovation, and establishing collaborative partnerships to expand access to financial services.

Professional Impact

Under Keijsers' leadership, ASA International has made significant strides in expanding its reach and impact, particularly in the emerging markets of Africa. He has played a crucial role in advancing the organization's digital capabilities, enabling it to better serve its clients and drive financial inclusion. Keijsers' industry contributions and his commitment to empowering underserved communities have positioned him as a respected leader in the microfinance sector.

Conclusion

With his extensive experience, strategic vision, and proven track record of success, Rob Keijsers is well-equipped to lead ASA International in its mission to provide accessible and innovative financial services to underserved populations. As the CEO, he is poised to continue driving the organization's growth and making a meaningful impact in the lives of individuals and communities across the regions it serves.