Professional Overview
Rob Krager is an experienced marketing professional with a strong track record of success in the apparel and media industries. As the Marketing Director at PSD Underwear and the CEO and Owner of Bluffside Media, he leverages his expertise in social media marketing, brand strategy, and sports/lifestyle marketing to drive business growth and brand awareness.
Experience Summary
Current Roles
As the Marketing Director at PSD Underwear since 2017, Rob is responsible for developing and executing comprehensive marketing strategies to support the brand's expansion in the highly competitive men's underwear market. He oversees all digital marketing initiatives, including social media campaigns, influencer partnerships, and e-commerce optimization, which have contributed to significant increases in online sales and customer engagement.
Additionally, Rob serves as the CEO and Owner of Bluffside Media, a digital marketing agency he founded in 2018. In this role, he works closely with clients in the sports, lifestyle, and apparel sectors to build their online presence, optimize marketing channels, and drive measurable results.
Career Progression
Prior to his current roles, Rob held positions at Young & Reckless, where he excelled as both a Social Media Manager and a Sports Marketing Manager. In these roles, he developed a deep understanding of the youth-focused streetwear and lifestyle apparel market, honing his skills in content creation, influencer outreach, and data-driven marketing strategies.
Academic Background
Rob holds a Bachelor of Science degree in Marketing from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Social media marketing and content strategy
- Brand development and positioning
- Sports and lifestyle marketing
- Digital marketing optimization
- Influencer outreach and partnerships
- Data analysis and performance tracking
Professional Impact
During his tenure at PSD Underwear, Rob has been instrumental in driving the brand's digital transformation, leading to a significant increase in online sales and a growing social media following. His work has been recognized within the industry, and he has been invited to speak at several marketing conferences and events.
As the CEO of Bluffside Media, Rob has built a successful agency that serves clients across a range of industries, helping them navigate the evolving digital landscape and achieve their marketing goals.
Conclusion
With his strong background in social media marketing, brand strategy, and sports/lifestyle industry expertise, Rob Krager is a valuable asset to both PSD Underwear and Bluffside Media. He is poised to continue driving growth and innovation in the ever-changing marketing landscape.
