Professional Summary

Professional Overview

Rob Mattina is a seasoned marketing executive with over 15 years of experience driving brand growth and revenue optimization across the sports and consumer goods industries. As the dual Vice President of Marketing for the Tucson Roadrunners and Arizona Coyotes, he leverages his expertise in event marketing, digital strategy, and corporate partnerships to elevate brand visibility and fan engagement.

Experience Summary

Current Roles

Vice President of Marketing, Tucson Roadrunners (2024 - Present)

Responsible for developing and executing the integrated marketing strategy for the Tucson Roadrunners, the American Hockey League (AHL) affiliate of the Arizona Coyotes

Oversee all aspects of the team's marketing operations, including digital/social media, advertising, promotional events, and corporate sponsorships

Drove a 25% increase in social media followers and a 15% boost in game day attendance during the 2022-2023 season

Vice President of Marketing, Arizona Coyotes (2022 - Present)

Lead the strategic direction and implementation of the Arizona Coyotes' comprehensive marketing initiatives to amplify the team's brand and fan engagement

Collaborate cross-functionally with sales, content, and community relations teams to develop and deliver innovative, data-driven marketing programs

Secured several high-profile corporate sponsorships, generating an additional $3.2 million in revenue for the organization

Career Progression

Vice President of Marketing, iMBranded (2020 - 2021)

Directed all marketing activities for the sports and entertainment agency, overseeing a team of 12 marketing professionals

Developed and executed successful marketing campaigns that resulted in a 22% increase in client acquisitions

Spearheaded the agency's digital transformation, leading to a 35% boost in website traffic and a 27% lift in social media engagement

Vice President of Marketing, Detroit Red Wings (2009 - 2019)

Managed the marketing strategy and implementation for the NHL's Detroit Red Wings, one of the league's most iconic franchises

Played a key role in maintaining the team's strong brand presence, contributing to 11 consecutive playoff appearances during my tenure

Initiated several fan-centric programs that improved ticket sales by 18% and merchandise revenue by 14%

Senior Director, Brand Marketing and Event Marketing, RJ Reynolds (2003 - 2008)

Responsible for developing and executing brand marketing and event marketing initiatives for the company's leading tobacco products

Spearheaded the launch of several successful brand campaigns that resulted in a 12% increase in market share

Managed a team of 8 marketing professionals and collaborated with cross-functional stakeholders to deliver impactful marketing events

Academic Background

Rob holds a Bachelor of Arts in Marketing from the University of Arizona, where he graduated magna cum laude.

Areas of Expertise

Integrated marketing strategy development and execution

Event marketing and fan engagement

Digital marketing, including social media, content, and email

Corporate sponsorship and partnership management

Cross-functional team leadership and collaboration

Professional Impact

Recognized as a transformative marketing leader, driving consistent revenue growth and brand visibility for sports franchises and consumer brands

Trusted advisor to C-suite executives, providing strategic counsel and data-driven insights to optimize marketing initiatives

Active contributor to industry associations, sharing best practices and innovations in sports and entertainment marketing

Conclusion

With a proven track record of success in the sports and consumer goods industries, Rob Mattina is a versatile marketing executive poised to drive continued growth and innovation for the Tucson Roadrunners and Arizona Coyotes. His well-rounded expertise, strategic vision, and collaborative leadership make him a valuable asset to any organization seeking to elevate its brand, engage its audience, and deliver measurable results.

Rob Mattina