Professional Summary
Professional Overview
Rob McCarty is an accomplished design executive with over 25 years of experience in the apparel and consumer products industry. As the Vice President of Design at Vissla, he is responsible for driving the company's creative vision and leading a talented team of designers to develop innovative, market-leading products.
Experience Summary
Current Role
As the Vice President of Design at Vissla since 2013, Rob has been instrumental in shaping the brand's design aesthetic and product portfolio. He oversees all aspects of the design process, from concept development to product launch, ensuring that Vissla's offerings consistently meet the evolving needs and preferences of their target audience. Under his leadership, the design team has achieved significant growth and recognition within the industry.
Career Progression
Prior to his current role, Rob held the position of Senior Director of Design at Billabong from 1998 to 2013, where he played a crucial role in strengthening the brand's design capabilities and expanding its market share. Before that, he served as a Senior Designer at Rip Curl from 1994 to 1998, honing his skills in product design and trend analysis.
Academic Background
Rob holds a Bachelor of Arts (B.A.) degree in Graphic Design and Marketing from Flagler College, where he developed a strong foundation in the principles of design and consumer behavior.
Areas of Expertise
- Apparel and consumer product design
- Brand development and visual identity
- Design team leadership and mentorship
- Trend forecasting and market analysis
- Collaborative project management
Professional Impact
Throughout his career, Rob has consistently demonstrated his ability to drive design innovation and deliver products that resonate with target audiences. At Vissla, he has led the design team in developing award-winning collections that have received widespread recognition within the industry. His strategic vision and design expertise have contributed to the brand's growth and positioned it as a leader in the outdoor and action sports markets.
Conclusion
With his extensive experience, design acumen, and industry expertise, Rob McCarty is a highly sought-after design leader who is committed to driving the success of Vissla and contributing to the evolution of the apparel and consumer products industry.
