Professional Overview
Rob Petrozzo is a seasoned product and design executive with extensive experience in the technology and media industries. As the Co-Founder and Chief Product Officer of Rally Rd., he leads the strategic development and delivery of innovative investment platforms that democratize alternative asset investing.
Experience Summary
Current Role
As Co-Founder and Chief Product Officer of Rally Rd., Rob is responsible for overseeing the company's product vision, roadmap, and user experience. He has played a pivotal role in shaping Rally Rd. into a leading marketplace for fractional ownership of alternative assets, including classic cars, fine art, and collectibles. Under his product leadership, Rally Rd. has experienced significant growth, enabling thousands of investors to access previously exclusive investment opportunities.
Career Progression
Prior to co-founding Rally Rd., Rob held various design and product leadership roles at prominent technology companies. As the Director of User Experience and Product Design at KeyMe, he led the development of a revolutionary digital key duplication platform. Earlier in his career, Rob served as the Creative Director and Product Experience Design Lead at ScrollMotion, where he oversaw the design and delivery of enterprise mobile applications. He also founded Paperwork Media, a boutique creative agency, and served as an Art Director at G.O.O.D. / Sony BMG, contributing to the creative direction of renowned music artists.
Academic Background
Rob holds a Bachelor of Fine Arts degree in Graphic Design from the School of Visual Arts.
Areas of Expertise
- Product strategy and roadmap development
- User experience design and customer-centric product development
- Cross-functional team leadership and collaboration
- Agile software development and project management
- Alternative asset investment platforms and fintech innovation
Professional Impact
Throughout his career, Rob has demonstrated a passion for creating intuitive and impactful digital experiences. His work at Rally Rd. has been instrumental in expanding access to alternative investment opportunities, empowering a new generation of retail investors. Rob's design-driven approach and deep understanding of user needs have contributed to the company's rapid growth and industry recognition.
Conclusion
With a proven track record of product leadership and a commitment to innovation, Rob Petrozzo is well-positioned to continue driving the success of Rally Rd. and shaping the future of alternative asset investing.
