RR

Rob Robinson

Professional Summary



Professional Overview


Rob Robinson is an accomplished Chief Marketing Officer with extensive experience driving strategic marketing initiatives and business development across the legal technology and professional services industries. Recognized for his ability to leverage data-driven insights to optimize go-to-market strategies and enhance brand visibility, he currently serves as the Chief Marketing Officer at HaystackID and the Managing Director at ComplexDiscovery Solutions.

Experience Summary



Current Roles


Chief Marketing Officer, HaystackID (2018 - Present)
  • Responsible for leading all marketing and communications initiatives to support the company's growth objectives

  • Developed and executed integrated marketing campaigns that resulted in a 25% increase in qualified sales leads

  • Spearheaded the rollout of a new brand identity and digital presence, enhancing the company's market positioning


Managing Director, ComplexDiscovery Solutions (2010 - Present)
  • Oversees the strategic planning and execution of complex data and discovery solutions for Fortune 500 clients

  • Leverages deep industry expertise to provide advisory services and thought leadership in the legal technology space

  • Collaborates cross-functionally to drive innovation and deliver tailored solutions that address evolving client needs


Career Progression


Prior to his current roles, Rob held various marketing leadership positions, including:
  • Chief Operating Officer and Chief Marketing Officer at CloudNine (2016 - 2018)

  • Vice President of Marketing at Orange Legal Technologies (2008 - 2013) and ONSITE3 (Acquired by Integreon) (2006 - 2007)

  • Director of Marketing at Crossroads Systems (2000 - 2005)

  • Product Marketing Manager at Compaq Computer Corporation (Acquired by Hewlett-Packard) (1996 - 2000)


Early in his career, Rob served as a Captain/Aviator in the US Army (1985 - 1992) and a Neuropsychiatric Sales Representative at Pfizer (1993 - 1996).

Academic Background


Rob holds a Bachelor of Science degree from Texas A&M University, where he specialized in business administration and marketing.

Areas of Expertise


  • Strategic marketing and brand management

  • Data-driven decision making and analytics

  • Digital transformation and technology enablement

  • Cross-functional leadership and team development

  • Client relationship management and business development


Professional Impact


Throughout his career, Rob has demonstrated a proven track record of driving impactful initiatives and delivering measurable results. Some of his key achievements include:
  • Spearheading the rebranding and go-to-market strategy for a leading eDiscovery software provider, resulting in a 30% increase in annual recurring revenue

  • Implementing a comprehensive content marketing strategy that positioned a legal technology consultancy as an industry thought leader, leading to a 40% increase in website traffic and a 25% growth in sales pipeline

  • Developing and executing successful marketing campaigns that supported the merger and integration of two premier legal services providers, ensuring a seamless transition and maintaining client satisfaction


Conclusion


With over 25 years of experience in the legal technology and professional services industries, Rob Robinson is a seasoned marketing executive known for his ability to drive strategic growth, enhance brand visibility, and deliver innovative solutions that address evolving client needs. In his current roles as Chief Marketing Officer at HaystackID and Managing Director at ComplexDiscovery Solutions, Rob continues to leverage his industry expertise and data-driven approach to create sustainable value for his organizations and their clients.