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Rob Robinson

Rob Robinson


Chief Marketing Officer



Professional Overview
Rob Robinson is a seasoned marketing executive with over 25 years of experience driving growth and innovation across the legal technology and enterprise software industries. As the Chief Marketing Officer at HaystackID, he is responsible for leading the company's global marketing strategy, brand development, and demand generation initiatives. With a proven track record of success, Rob brings a unique blend of strategic vision, digital marketing expertise, and operational excellence to his role.

Experience Summary

Current Role
As the Chief Marketing Officer at HaystackID, Rob is instrumental in shaping the company's market presence and positioning. He leads a team of marketing professionals to develop and execute integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth. Under his leadership, HaystackID has established itself as a leading provider of eDiscovery and information governance solutions, leveraging Rob's deep understanding of the legal technology landscape.

Career Progression
Prior to joining HaystackID, Rob held various marketing leadership positions at prominent legal technology companies, including CloudNine and Orange Legal Technologies. As the Chief Operating Officer and Chief Marketing Officer at CloudNine, he played a pivotal role in the company's strategic transformation and market expansion. Earlier in his career, Rob held marketing roles at Compaq Computer Corporation (acquired by Hewlett-Packard) and Pfizer, where he honed his skills in product marketing, branding, and go-to-market strategy.

Rob's diverse background also includes a military service as a Captain and Aviator in the US Army, where he gained valuable leadership experience and a keen understanding of operational excellence.

Academic Background
Rob holds a Bachelor of Science degree in Business Administration from Texas A&M University, where he graduated with honors.

Areas of Expertise
  • Strategic marketing and brand development

  • Demand generation and lead nurturing

  • Digital marketing and content strategy

  • Product marketing and go-to-market planning

  • CRM and marketing automation implementation

  • Cross-functional collaboration and team leadership


Professional Impact
Throughout his career, Rob has been recognized for his ability to drive measurable growth and innovation. At CloudNine, he spearheaded the company's rebranding and marketing transformation, resulting in a significant increase in market share and customer acquisition. As the Vice President of Marketing at Orange Legal Technologies, he played a key role in the company's successful acquisition by Integreon.

Conclusion
Rob Robinson is a seasoned marketing executive with a proven track record of success in the legal technology and enterprise software industries. As the Chief Marketing Officer at HaystackID, he is poised to guide the company's continued growth and market leadership through his strategic vision, digital marketing expertise, and operational excellence.