Rob Schonfeld currently serves as the Chief Business Officer (CBO) at Ludeo, an Israeli gaming startup specializing in innovative interactive media formats aimed at transforming how games are discovered and played. Schonfeld joined Ludeo in early 2025, marking a strategic leadership addition for the company as it advances in its growth trajectory and product innovation.
Prior to his role at Ludeo, Schonfeld was the Global Revenue Officer and Senior Vice President of Revenue at Activision Blizzard, where he was a key executive responsible for driving substantial revenue growth. His tenure at Activision Blizzard culminated in his instrumental involvement in the company’s acquisition by Microsoft for approximately $70 billion. Under his leadership at Activision Blizzard, the company achieved annual revenues exceeding $10 billion and annual profits over $6.5 billion, demonstrating his effectiveness in scaling revenue operations within a highly competitive entertainment and technology environment.
Schonfeld is recognized as a growth-oriented general manager with deep expertise in digital transformation, specifically across the entertainment and technology sectors. His career spans over 23 years in digital media and gaming industries, with a consistent focus on leveraging digital strategy and marketing to drive business results.
Educationally, Rob Schonfeld holds a Master of Business Administration (MBA) from UCLA Anderson School of Management and a Bachelor’s degree in Commerce from the University of British Columbia. This educational foundation underpins his strategic acumen in business growth and market positioning within the digital entertainment space.
In addition to his executive roles, Schonfeld has contributed as a guest lecturer at Yale School of Management (2016), focusing on Digital Strategy and Digital Marketing, indicating his thought leadership and stature in the digital business community. He is also a published co-author on industry-related research, including a notable contribution to the Boston Consulting Group (BCG) gaming report published in December 2024, titled "Leveling Up for the New Reality of Game Development," which analyzes industry dynamics such as cost growth outpacing revenues and evolving market challenges.
At Ludeo, Schonfeld’s strategic focus includes expanding the company’s global presence and spearheading innovative product launches such as the introduction of the "first playable trailers"—a next-generation interactive marketing format designed to enhance player engagement beyond static promotional materials.
Ludeo’s positioning as a pioneer in interactive gaming advertising, combined with Schonfeld’s proven track record in scaling revenue and leading digital transformation initiatives, aligns him as a key driver in the company’s ambition to disrupt traditional game marketing and discovery.
Key points:
- Current Position: Chief Business Officer, Ludeo (appointed May 2025)
- Former Position: Global Revenue Officer, Senior VP Revenue, Activision Blizzard
- Impact at Activision Blizzard: Leadership instrumental in $70B Microsoft acquisition; scaled to >$10B annual revenue and >$6.5B annual profits
- Industry Expertise: Digital transformation, entertainment, gaming, digital marketing, revenue growth
- Educational Background: MBA, UCLA Anderson School of Management; Bachelor of Commerce, University of British Columbia
- Thought Leadership: Guest lecturer at Yale School of Management; co-author of BCG gaming industry report (Dec 2024)
- Strategic Focus at Ludeo: Global growth, product innovation with interactive/playable trailers, disrupting game discovery and marketing approaches
This profile positions Rob Schonfeld as a high-impact executive with significant domain expertise in driving revenues and digital innovation in the gaming sector, equipped with a proven ability to execute large-scale transformation initiatives within established and startup environments alike.
