Rob Wilhelm

Marketing Director
St. Louis, MO, United States

Professional Overview

Rob Wilhelm is an experienced marketing professional with a proven track record in the coffee industry. As the Marketing Director at Kaldis Coffee Roasting Company, he is responsible for driving the company's brand strategy, leading marketing campaigns, and overseeing digital and social media initiatives to enhance customer engagement and drive business growth.

Experience Summary

Current Role

Marketing Director, Kaldis Coffee Roasting Company (2022-06-01 to Present)

• Revamped the company's brand identity and marketing collateral to better align with the brand's premium positioning and target audience

• Spearheaded the development of a comprehensive digital marketing strategy, resulting in a 25% increase in website traffic and a 20% boost in social media engagement

• Collaborated with the sales team to create targeted marketing campaigns that have contributed to a 15% increase in year-over-year revenue

Career Progression

Coffee Buying, Marketing and Analytics, Kaldis Coffee Roasting Company (2019-09-01 to 2022-06-01)

• Played a key role in sourcing and evaluating specialty coffee beans, contributing to the expansion of the company's product portfolio

• Leveraged data analytics to identify new market opportunities and inform strategic decision-making, leading to the successful launch of two new coffee blends

• Participated in the branding and marketing team at Honolulu Coffee Company (2017-06-01 to 2022-06-01), gaining valuable experience in the coffee industry

Purchaser, Kaldis Coffee Roasting Company (2015-02-01 to 2019-09-01)

• Managed the procurement of coffee beans and other supplies, ensuring timely and cost-effective delivery to support the company's operations

• Collaborated with the operations team to optimize inventory management and minimize waste, contributing to improved operational efficiency

Supervisor, Allsup Inc. (2012-06-01 to 2015-02-01)

• Supervised a team of customer service representatives, providing training, mentoring, and performance management to ensure high levels of customer satisfaction

Academic Background

Bachelor of Science (BS) in Business Administration and Management, General, McKendree University (2003-2007)

Areas of Expertise

• Brand strategy and development

• Digital marketing and social media management

• Data-driven decision making and analytics

• Supply chain and inventory management

• Team leadership and people management

Professional Impact

• Instrumental in the successful rebrand and repositioning of Kaldis Coffee Roasting Company, leading to a 20% increase in brand awareness and a 15% boost in customer loyalty

• Recognized for his innovative approach to digital marketing, which has resulted in a 25% increase in website traffic and a 20% improvement in social media engagement

• Actively involved in the specialty coffee community, sharing insights and best practices at industry events and conferences

Conclusion

With his extensive experience in the coffee industry, strong marketing expertise, and data-driven approach, Rob Wilhelm is well-positioned to continue driving growth and innovation at Kaldis Coffee Roasting Company. He is committed to leveraging his skills and knowledge to enhance the company's brand, engage customers, and contribute to the ongoing success of the organization.