Robb Cropp
VP Product Development
Professional Overview
Robb Cropp is an accomplished product development executive with over 20 years of experience driving innovation and growth within the footwear and apparel industries. As the VP of Product Development at HEYDUDE, he is responsible for leading a talented team in the creation and commercialization of cutting-edge, consumer-focused products.
Experience Summary
Current Role
As the VP of Product Development at HEYDUDE, Robb oversees all aspects of the product development lifecycle, from concept and design to engineering and manufacturing. He has been instrumental in shaping the brand's product strategy, leveraging his deep technical expertise and market insights to deliver products that resonate with consumers and drive business success. Under his leadership, HEYDUDE has experienced impressive growth and expanded its product portfolio, solidifying its position as a leading player in the casual footwear market.
Career Progression
Prior to his current role, Robb held several senior leadership positions at Under Armour, where he was responsible for driving innovation and continuous improvement in the company's footwear development and engineering processes. As the VP of Footwear Development and Engineering, he led a team of cross-functional experts to bring high-performance, market-leading products to life. Earlier in his career, Robb held product development roles at Fox Racing and Guang Der Group, where he honed his skills in creating and optimizing products that meet the evolving needs of consumers.
Academic Background
Robb holds a Bachelor of Science degree in Textile Engineering from the University of Georgia, where he graduated with honors.
Areas of Expertise
- Footwear and apparel product development
- Materials science and engineering
- Innovation and product design
- Lean manufacturing and process optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Robb has been recognized for his ability to drive meaningful innovation and deliver exceptional results. At Under Armour, he led the development of several award-winning footwear products, including the highly successful HOVR running shoe line, which has become a cornerstone of the brand's performance footwear portfolio. At HEYDUDE, Robb has been instrumental in expanding the brand's product offerings and enhancing its market competitiveness, contributing to its rapid growth and industry recognition.
Conclusion
Robb Cropp is a seasoned product development executive with a proven track record of driving innovation and growth in the footwear and apparel industries. With his deep technical expertise, strategic vision, and strong leadership skills, he is well-positioned to continue shaping the future of HEYDUDE and creating products that delight consumers and drive business success.
