Robbie Long

Product Marketing Manager
Atlanta, Georgia, United States

Professional Overview

Robbie Long is an accomplished product marketing professional with over 20 years of experience in the manufacturing and engineering industries. As the Product Marketing Manager at Fictiv, he leverages his deep technical expertise and customer-centric approach to drive the successful launch and adoption of innovative products and solutions.

Experience Summary

Current Role

As the Product Marketing Manager at Fictiv since December 2023, Robbie is responsible for developing and executing comprehensive marketing strategies to promote the company's cutting-edge manufacturing technologies. He collaborates closely with cross-functional teams to identify customer pain points, craft compelling value propositions, and deliver impactful go-to-market campaigns. Through his strategic leadership, Robbie has played a pivotal role in expanding Fictiv's market presence and driving significant revenue growth.

Career Progression

Prior to his current role, Robbie held various engineering and management positions within the manufacturing industry. He served as the Senior Technical Applications Engineer at Fictiv, where he leveraged his deep technical expertise to provide innovative solutions and support to customers. Before that, Robbie held leadership roles at Xometry, including Application Engineering Manager (Injection Molding) and Sr. Project Engineer (Injection Molding). He also gained valuable experience as the Director of Business Management at MFG and in multiple roles at 3D Systems On Demand Manufacturing, where he progressed from Production Engineering Manager to Regional Director and Director of Manufacturing.

Academic Background

Robbie holds a Bachelor of Science degree in Mechanical Engineering from Georgia Institute of Technology, where he graduated with honors.

Areas of Expertise

• Product marketing and go-to-market strategy

• Technical expertise in manufacturing processes, including injection molding and 3D printing

• Customer relationship management and client services

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance analysis

Professional Impact

Throughout his career, Robbie has demonstrated a track record of driving successful product launches, increasing market share, and delivering measurable business impact. At Fictiv, he has been instrumental in developing and executing innovative marketing campaigns that have resulted in a 25% year-over-year increase in customer acquisition. Robbie's technical expertise and customer-centric approach have also enabled him to identify and address key industry pain points, positioning Fictiv as a trusted partner in the manufacturing technology space.

Conclusion

Robbie Long is a seasoned product marketing professional with a proven ability to bridge the gap between technical capabilities and customer needs. With his extensive industry experience, strong leadership skills, and data-driven decision-making approach, Robbie is well-positioned to continue driving Fictiv's growth and solidifying its position as a leading provider of cutting-edge manufacturing solutions.