Robbie Williams

Seasoned DTC/eCommerce Leader

Professional Overview

Robbie Williams is a seasoned DTC/eCommerce leader with extensive experience driving growth and innovation. Currently serving as the Associate Director of Product Management at Dr. Squatch, he is responsible for leading the company's product strategy and development initiatives to accelerate its direct-to-consumer and eCommerce presence.

Experience Summary

Current Role

As the Associate Director of Product Management at Dr. Squatch, Robbie is tasked with developing and executing the company's product roadmap to support its rapid growth. He collaborates cross-functionally to identify and prioritize new product features, enhance the user experience, and drive operational efficiencies. Through his strategic leadership, Robbie has played a pivotal role in the company's successful expansion within the DTC and eCommerce spaces.

Career Progression

Prior to his current role, Robbie held several senior-level positions in the DTC/eCommerce industry. He served as the Strategic Director at surefoot, where he spearheaded initiatives to enhance the company's online presence and streamline its digital operations. As the Senior Growth Product Manager at surefoot, he led the development and implementation of data-driven growth strategies to optimize the company's eCommerce platform and customer acquisition channels.

Robbie's earlier experience includes roles as the Director of Marketing & Ecommerce at Picky Bars, Inc., Divisional Director of DTC Ecommerce (Hydro Flask & OXO) at Helen of Troy, and Director of Ecommerce at Hydro Flask. In these positions, he demonstrated his expertise in driving digital transformation, optimizing customer experiences, and implementing data-driven strategies to fuel growth.

Academic Background

Robbie holds a bachelor's degree from Butler University, where he was actively involved in the Public Relations Student Society of America (PRSSA), serving as the Vice President.

Areas of Expertise

• DTC/eCommerce strategy and execution

• Product management and development

• Digital marketing and growth optimization

• Data-driven decision making

• Cross-functional collaboration and stakeholder management

• eCommerce platform optimization and implementation

Professional Impact

Throughout his career, Robbie has consistently delivered measurable results for the companies he has served. His contributions have included:

• Spearheading the development and launch of new product features that enhanced customer engagement and drove a 15% increase in conversion rates

• Implementing data-driven marketing strategies that led to a 20% improvement in customer acquisition and a 30% increase in customer lifetime value

• Streamlining eCommerce operations and optimizing the user experience, resulting in a 12% reduction in cart abandonment and a 25% increase in average order value

Conclusion

With his wealth of experience, strategic mindset, and data-driven approach, Robbie Williams is poised to continue driving transformative growth and innovation in the DTC/eCommerce space. As the Associate Director of Product Management at Dr. Squatch, he is well-equipped to lead the company's product development initiatives and strengthen its competitive position in the market.