Professional Summary
Professional Overview
Robert Kaminski is an accomplished product marketing and growth strategy executive with extensive experience driving successful go-to-market initiatives for high-growth technology companies. As the Co-Founder of Fletch PMM, he leverages his deep expertise in product positioning, customer segmentation, and data-driven marketing to help SaaS businesses unlock new avenues for growth.
Experience Summary
Current Role
As Co-Founder of Fletch PMM, Robert leads a team of product marketing and growth specialists to provide strategic guidance and hands-on support to SaaS companies. He is responsible for defining the firm's product and service offerings, cultivating client relationships, and overseeing the execution of impactful marketing and growth programs.
Career Progression
Prior to co-founding Fletch PMM, Robert held senior product marketing and growth strategy roles at leading technology organizations, including Director of Product Marketing at Headway and Product Marketing Manager at Oracle. He has a proven track record of developing and implementing go-to-market strategies that drive customer acquisition, revenue growth, and market share expansion.
Earlier in his career, Robert gained valuable experience as an Enterprise Account Executive and Senior Sales Engineer at Four Winds Interactive, where he honed his skills in consultative selling, solution engineering, and customer success. He also held positions as a Lean Consultant, Venture Development Consultant, and Product Development Lead, demonstrating his versatility and problem-solving capabilities across diverse industries.
Academic Background
Robert holds a Bachelor of Science in Biomedical Engineering from Case Western Reserve University, where he graduated with honors and was recognized for his innovative product design and research projects.
Areas of Expertise
- Product positioning and go-to-market strategy
- Customer segmentation and personas
- Demand generation and digital marketing
- Sales enablement and channel development
- Data-driven decision making and analytics
- Cross-functional collaboration and leadership
Professional Impact
During his tenure at Headway, Robert spearheaded the company's product marketing transformation, developing a comprehensive go-to-market strategy that resulted in a 35% increase in customer acquisition and a 25% improvement in sales win rates. Additionally, he led the design and implementation of a new content marketing program that generated a 70% increase in qualified leads.
At Oracle, Robert played a pivotal role in the successful launch of a groundbreaking enterprise software solution, contributing to a 28% year-over-year growth in revenue for the product line. He also collaborated closely with the sales team to create targeted enablement resources that enhanced their ability to effectively communicate the product's value proposition to prospects.
Conclusion
With his exceptional product marketing expertise, strategic vision, and proven track record of driving growth, Robert Kaminski is poised to continue making a significant impact in the SaaS industry as the Co-Founder of Fletch PMM. His commitment to helping clients achieve their revenue and market share goals makes him a valuable partner for businesses seeking to unlock their full growth potential.
