Professional Summary
Professional Overview
Robert Kraft is an accomplished business leader with extensive experience in the sports and marketing industries. As the Founder and CEO of Atlas World Sports, he spearheads the strategic direction and operations of a thriving sports technology company. Additionally, he serves as an Advisor to the World Business Chicago Sports Betting Committee, leveraging his industry expertise to shape the future of the sports betting landscape.
Experience Summary
Current Roles
Founder and CEO, Atlas World Sports (2021 - Present)
- Oversees the strategic vision and day-to-day operations of a rapidly growing sports technology company
- Drives the development and implementation of innovative solutions that enhance the fan experience and optimize business performance for sports organizations
- Builds and leads a talented team of sports technology and marketing professionals
Advisor, World Business Chicago Sports Betting Committee (2022 - Present)
- Provides strategic guidance and industry insights to the committee responsible for shaping the regulatory and operational framework for sports betting in the Chicago metropolitan area
- Collaborates with key stakeholders to ensure the responsible and sustainable growth of the sports betting industry
President & CEO, New Edge Marketing (2015 - Present)
- Spearheads the growth and development of a full-service marketing agency, delivering integrated solutions to clients across various industries
- Fosters a culture of innovation and customer-centricity, enabling the firm to consistently exceed client expectations
Career Progression
Prior to his current roles, Robert Kraft founded and led First Edge Solutions, a successful marketing and technology consultancy, from 2003 to 2015. He also gained valuable experience as a Financial Advisor at AXA, where he honed his skills in financial analysis and client relationship management.
Academic Background
Robert holds a Bachelor's degree in Business Administration from the University of Illinois at Chicago, where he graduated with honors.
Areas of Expertise
- Sports technology and innovation
- Sports marketing and fan engagement
- Regulatory and operational frameworks for the sports betting industry
- Integrated marketing strategy and execution
- Entrepreneurship and business development
- Team building and leadership
Professional Impact
- Transformed Atlas World Sports into a leading provider of cutting-edge sports technology solutions, driving significant revenue growth and industry recognition
- Served as a trusted advisor to the World Business Chicago Sports Betting Committee, contributing to the development of a robust and responsible sports betting ecosystem in the region
- Guided the strategic growth and expansion of New Edge Marketing, solidifying the firm's reputation as a premier marketing partner for clients across diverse industries
Conclusion
With his exceptional track record of entrepreneurship, industry expertise, and visionary leadership, Robert Kraft is poised to continue driving innovation and success in the sports and marketing sectors. His unwavering commitment to delivering exceptional value to clients and stakeholders positions him as a valuable asset in shaping the future of the industries he serves.
