Robert Peters
Senior Vice President, Marketing Technology Services
Professional Overview
Robert Peters is an accomplished marketing technology executive with over 25 years of experience driving digital transformation and customer engagement strategies for leading organizations. As the Senior Vice President of Marketing Technology Services at Epsilon, he oversees the delivery of innovative, data-driven marketing solutions that enable clients to enhance customer experiences and achieve measurable business outcomes.
Experience Summary
Current Role
As SVP of Marketing Technology Services at Epsilon, Robert leads a team of experts who develop and implement cutting-edge marketing technology platforms and solutions. He is responsible for driving the strategic vision, operational execution, and continuous innovation of Epsilon's marketing technology portfolio. Under his leadership, the company has consistently delivered industry-leading customer engagement platforms that leverage advanced analytics, automation, and personalization to help clients maximize the value of their marketing investments.
Career Progression
Prior to joining Epsilon, Robert held several senior leadership positions in the management consulting and retail industries. As a Partner and Vice President at IBM Global Business Services, he guided Fortune 500 companies through large-scale technology transformations and customer experience initiatives. Earlier in his career, he served as the CRM Practice Leader at Capgemini Ernst & Young and the VP of Customer Relationship Management at CVS Caremark Corporation, where he spearheaded the implementation of enterprise-wide CRM systems and data-driven marketing strategies.
Academic Background
Robert holds a Bachelor of Science degree in Management Information Systems from the University of Texas at Dallas, where he graduated with honors.
Areas of Expertise
- Marketing technology strategy and implementation
- Customer experience design and optimization
- Data-driven marketing and analytics
- Enterprise-wide digital transformation
- Omnichannel customer engagement
- Marketing automation and personalization
- Retail and consumer-focused CRM solutions
Professional Impact
Throughout his career, Robert has been recognized as a thought leader in the marketing technology industry. He has been a featured speaker at numerous industry conferences, where he has shared his insights on the evolving role of technology in shaping customer relationships and driving business growth. Robert's strategic vision and innovative approach have helped his clients achieve significant improvements in customer loyalty, marketing efficiency, and overall business performance.
Conclusion
With his extensive experience, industry expertise, and proven track record of success, Robert Peters is positioned to continue driving the evolution of marketing technology and helping Epsilon's clients stay ahead of the curve in an increasingly digital and data-driven landscape.
