Robert Rich
Chief Business Officer and EVP and GM, E-commerce
Professional Overview
Robert Rich is an accomplished senior executive with extensive experience in the e-commerce and consumer packaged goods (CPG) industries. As the Chief Business Officer and Executive Vice President and General Manager of E-commerce at OWYN, he leverages his deep expertise in digital transformation, brand strategy, and operational excellence to drive business growth and innovation.
Experience Summary
Current Role
As the Chief Business Officer and EVP and GM of E-commerce at OWYN, Robert is responsible for leading the company's overall business strategy, with a focus on accelerating its e-commerce presence and digital capabilities. He oversees all aspects of the company's e-commerce operations, including channel management, customer experience, and performance optimization. Under his leadership, OWYN has seen significant expansion in its online sales and market share, solidifying its position as a leading player in the plant-based nutrition space.
Career Progression
Robert's career spans over two decades in the e-commerce and CPG industries. Prior to joining OWYN, he held senior executive roles at Halen Brands, UMA Enterprises, and PCM, Inc., where he successfully led the development and implementation of comprehensive e-commerce strategies. He has a proven track record of driving digital transformation, optimizing omnichannel operations, and building high-performing teams.
Robert also serves on the Board of Directors for Food Allergy Research & Education, where he provides strategic guidance and supports the organization's mission to improve the quality of life for individuals with food allergies.
Academic Background
Robert holds a Master of Business Administration (MBA) from the University of Michigan's Stephen M. Ross School of Business. He earned his Bachelor's degree in Russian and Soviet Studies, with honors, from Wesleyan University.
Areas of Expertise
- E-commerce strategy and operations
- Digital transformation and omnichannel integration
- Brand management and marketing
- Operational excellence and performance optimization
- Team building and leadership
Professional Impact
Under Robert's leadership, OWYN has experienced significant growth in its e-commerce business, with double-digit year-over-year sales increases. He has spearheaded the implementation of cutting-edge technologies and data-driven strategies to enhance the customer experience and drive operational efficiencies.
Robert's contributions extend beyond OWYN, as he serves on the Board of Directors for Food Allergy Research & Education, where he provides strategic guidance and supports the organization's mission to improve the quality of life for individuals with food allergies.
Conclusion
With his deep expertise in e-commerce, CPG, and digital transformation, Robert Rich is a seasoned executive who continues to drive innovation and business growth. His unwavering commitment to excellence and proven track record of success make him a valuable asset to OWYN and the broader industry.
