Robert Seal

Vice President, Performance Marketing

Professional Overview
Robert Seal is an accomplished performance marketing executive with over 15 years of experience driving growth and digital transformation for leading global brands. As the Vice President of Performance Marketing at Booking.com, he is responsible for overseeing the company's integrated digital marketing strategy, including search engine optimization, paid media, and affiliate marketing. Seal is known for his data-driven approach, analytical expertise, and ability to align cross-functional teams to achieve measurable business objectives.

Experience Summary

Current Role
As the Vice President of Performance Marketing at Booking.com, Seal leads a team of over 50 digital marketing specialists to drive customer acquisition, retention, and lifetime value. Under his leadership, the company has achieved double-digit year-over-year growth in key performance metrics, including website traffic, conversion rates, and return on advertising spend. Seal has been instrumental in implementing innovative marketing technologies, optimizing cross-channel campaigns, and fostering a culture of continuous improvement.

Career Progression
Prior to his current role, Seal held several senior positions at Booking.com, including Senior Director of Search Marketing and Director of PPC. In these roles, he was responsible for developing and executing successful paid search strategies, improving campaign performance, and driving the integration of paid and organic search efforts. Before joining Booking.com, Seal worked as a Java Developer at BT Syntegra, where he gained valuable experience in software engineering and project management.

Academic Background
Seal holds a Bachelor of Science degree in Computer Science from the University of Cambridge, where he graduated with honors.

Areas of Expertise

• Performance marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Data analytics and attribution modeling

• Paid media optimization (PPC, display, social)

• Affiliate marketing and partner channel management

• Cross-functional collaboration and stakeholder management

• Digital transformation and technology implementation

Professional Impact
During his tenure at Booking.com, Seal has spearheaded several high-impact initiatives that have contributed to the company's continued growth and market leadership. He led the implementation of a new attribution model that enabled the company to more accurately measure the impact of its marketing investments, resulting in a 25% increase in marketing efficiency. Seal also championed the development of a proprietary bid optimization engine, which has delivered a 15% uplift in return on ad spend across the company's global paid search campaigns.

Conclusion
With his extensive expertise in performance marketing, data-driven decision-making, and cross-functional collaboration, Robert Seal is well-positioned to continue driving innovation and growth for Booking.com. His strategic vision, analytical acumen, and ability to execute have made him a valuable asset to the organization, and he is poised to make a lasting impact on the digital marketing landscape.