Robert Swaigen

Vice President of Global Marketing

Professional Overview
Robert Swaigen is an accomplished marketing executive with over 20 years of experience in the confectionery and food industries. As the Vice President of Global Marketing at Jelly Belly Candy Company, he is responsible for leading the company's worldwide marketing strategy and initiatives, driving growth and brand awareness in key domestic and international markets.

Experience Summary

Current Role
As the Vice President of Global Marketing at Jelly Belly Candy Company, Robert oversees all aspects of the company's marketing operations, including brand management, product development, advertising, and digital marketing. Under his leadership, Jelly Belly has expanded its global footprint, launching successful new product lines and executing targeted marketing campaigns that have significantly increased brand recognition and customer loyalty.

Career Progression
Prior to his current role, Robert held several marketing leadership positions at Jelly Belly Candy Company, serving as the Vice President of Marketing from 2009 to 2014 and the Director of Marketing from 2003 to 2009. Earlier in his career, he gained valuable experience as a Product Manager at Horizon Organic Dairy and an Associate Product Manager at Hershey Foods.

Academic Background
Robert holds a degree from the University of California, Berkeley, where he specialized in marketing and business administration.

Areas of Expertise

• Brand development and positioning

• Integrated marketing communications

• New product launch strategy and execution

• Digital marketing and e-commerce

• Global market expansion and localization

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Jelly Belly, Robert has spearheaded several high-profile marketing initiatives that have significantly improved the company's brand visibility and market performance. He led the successful launch of the company's first-ever line of organic and natural confections, which has become a top-selling product line in both domestic and international markets. Additionally, he has implemented innovative digital marketing strategies, including the development of a highly engaging social media presence and a state-of-the-art e-commerce platform, that have driven record-breaking online sales and customer engagement.

Conclusion
With his extensive expertise in the confectionery and food industries, proven track record of successful marketing campaigns, and strong leadership skills, Robert Swaigen is poised to continue driving Jelly Belly's global growth and solidifying its position as a market leader in the confectionery industry.