Professional Summary
Professional Overview
Robert Watkins is an experienced Marketing Director with a strong background in the automotive industry. He specializes in digital marketing, eCommerce strategy, and driving business growth through innovative marketing solutions.
Experience Summary
Current Role
Robert currently serves as the Marketing Director at ALM Automotive Group, a leading automotive retailer in the Southeast. In this role, he is responsible for developing and executing comprehensive marketing strategies to support the company's sales, service, and parts operations. He oversees a team of marketing professionals and collaborates closely with the executive leadership to drive the organization's digital transformation and enhance customer experience.
Career Progression
Prior to his current role, Robert held various leadership positions within the automotive industry, including Corporate eCommerce Director at SONS Automotive Group, Digital Marketing Consultant at Shift Digital, and Regional Ecommerce Director at Asbury Automotive Group. Throughout his career, he has consistently demonstrated the ability to drive measurable results, optimize digital channels, and implement successful marketing campaigns.
Academic Background
Robert holds a Bachelor of Business Administration degree from the University of Georgia, with a focus on Marketing and Management Information Systems.
Areas of Expertise
- Digital marketing strategy and execution
- Ecommerce platform management and optimization
- Automotive industry best practices and trends
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at SONS Automotive Group, Robert led the implementation of a comprehensive eCommerce platform, resulting in a 35% increase in online sales conversions. At Asbury Automotive Group, he spearheaded the development of a highly successful regional digital marketing campaign, which contributed to a 25% year-over-year increase in website traffic and a 20% lift in lead generation.
Conclusion
With his vast experience, industry expertise, and proven track record of driving digital transformation and marketing success, Robert Watkins is a valuable asset to the ALM Automotive Group. He is committed to leveraging his skills and expertise to help the organization achieve its strategic goals and maintain a competitive edge in the rapidly evolving automotive landscape.
