Roberta Moraes

Gerente de CRM, Data e Loyalty / Marketing e Tecnologia - Latin America
São Paulo, Brazil

Professional Overview

Roberta Moraes is an experienced marketing and technology leader with a strong background in CRM, data analytics, and loyalty program management. As the Gerente de CRM, Data e Loyalty / Marketing e Tecnologia - Latin America at Electrolux Group, she oversees the development and implementation of integrated marketing strategies across the Latin American region.

Experience Summary

Current Role

In her current role at Electrolux Group, Roberta is responsible for managing the company's CRM, data, and loyalty initiatives for the Latin American market. She works closely with cross-functional teams to drive customer engagement, improve data-driven decision making, and enhance the overall customer experience. Roberta's leadership has been instrumental in driving measurable improvements in customer retention, campaign effectiveness, and program ROI.

Career Progression

Prior to her current role, Roberta served as a Digital Specialist - Latin America at Electrolux Group, where she played a key role in digital transformation and the optimization of the company's online presence. Before joining Electrolux, she held senior consulting positions at TIM Brasil, where she specialized in CRM and digital strategy, as well as at Burson-Marsteller, where she managed high-profile projects for clients across various industries.

Academic Background

Roberta holds a bachelor's degree in Business Administration from the Universidade de São Paulo (USP), one of the most prestigious universities in Brazil. Her academic background has provided her with a strong foundation in data analysis, marketing, and strategic decision-making.

Areas of Expertise

• CRM strategy and implementation

• Data analytics and insights-driven marketing

• Loyalty program design and management

• Cross-functional collaboration and team leadership

• Digital transformation and channel optimization

Professional Impact

Roberta has a proven track record of driving impactful initiatives that have resulted in measurable improvements for her clients and employers. At Electrolux, she has been instrumental in enhancing the company's CRM capabilities, enabling more personalized customer engagement and data-driven decision making. Her expertise in loyalty program management has also contributed to increased customer retention and brand loyalty across the Latin American region.

Conclusion

With her extensive experience in marketing, technology, and customer-centric strategies, Roberta Moraes is a valuable asset to the Electrolux Group. Her ability to effectively bridge the gap between marketing and technology, combined with her strong leadership skills, make her a key player in the company's ongoing efforts to deliver exceptional customer experiences and drive sustainable growth in the Latin American market.