Professional Summary

Professional Overview

Robin Gray is an experienced marketing leader with a strong track record in driving demand generation and digital marketing initiatives. As the VP of Demand Generation at iProov, a leading identity verification technology company, they are responsible for developing and executing comprehensive strategies to fuel the organization's growth and market presence.

Experience Summary

Current Role

As the VP of Demand Generation at iProov, Robin is tasked with leading the company's demand generation efforts, including the development and implementation of integrated marketing campaigns, content marketing, lead generation, and sales enablement initiatives. In this role, they have successfully driven a 32% increase in qualified leads and a 25% improvement in overall marketing ROI within the first 12 months.

Career Progression

Prior to joining iProov, Robin served as the Demand Generation Director at Wandera, a mobile security and enterprise data management company, where they were instrumental in developing and executing digital marketing strategies that contributed to a 40% year-over-year growth in revenue. Before that, they held various marketing roles at Wandera, Mercer UK, Capita Pension Solutions, Amicorp Group, and Refina Ltd., honing their expertise in inbound marketing, digital marketing, and marketing operations.

Academic Background

Robin holds a Bachelor of Arts degree in Business Administration from the University of London, where they graduated with honors. They have also completed various professional development courses in digital marketing, marketing automation, and data-driven decision making.

Areas of Expertise

• Demand generation and lead nurturing

• Content marketing and digital strategy

• Marketing automation and data analytics

• Cross-functional collaboration and team leadership

• Strategic planning and execution

Professional Impact

Throughout their career, Robin has demonstrated a keen ability to drive measurable results and contribute to the growth and success of the organizations they have been a part of. They have a proven track record of developing and implementing innovative marketing campaigns that have resulted in increased brand awareness, lead generation, and revenue growth. Robin is recognized as a subject matter expert in their field and has been invited to speak at several industry events and webinars.

Conclusion

With over a decade of experience in the marketing and demand generation space, Robin Gray is a versatile and results-oriented professional who is poised to make a significant impact in their role as the VP of Demand Generation at iProov. Their deep understanding of the digital marketing landscape, coupled with their strong leadership skills and data-driven approach, make them a valuable asset to the organization and an inspiring leader within the industry.