Professional Summary

Professional Overview

Robin Jaussaud is a seasoned Media Buyer with a proven track record of driving strategic advertising campaigns and optimizing digital marketing performance. With a diverse background spanning various industry verticals, Jaussaud brings a wealth of expertise in leveraging data-driven insights to deliver impactful and measurable results for clients.

Experience Summary

Current Role

As a Media Buyer at Wister, Jaussaud is responsible for planning, executing, and optimizing comprehensive advertising strategies across multiple digital channels. Leveraging their strong analytical skills and deep understanding of audience targeting, Jaussaud consistently identifies and capitalizes on opportunities to enhance campaign efficiency and return on investment.

Career Progression

Prior to joining Wister, Jaussaud held the position of Director of Performance at Harvest LLC, where they spearheaded the development and implementation of innovative performance marketing solutions. Earlier in their career, Jaussaud gained extensive experience as a Freelance media buyer, as well as in roles at ExoClick, ADJOMO, and Digital Virgo, where they honed their expertise in affiliate management, programmatic advertising, and digital product management.

Academic Background

Jaussaud holds a Bachelor's degree in Business Administration with a focus on Marketing from a leading university.

Areas of Expertise

• Proficient in media planning, buying, and optimization across various digital platforms

• Extensive knowledge of audience targeting, segmentation, and data analysis

• Expertise in programmatic advertising, affiliate marketing, and performance-based campaigns

• Adept at leveraging data-driven insights to drive campaign optimization and maximize return on investment

• Proven ability to collaborate cross-functionally and lead successful project implementation

Professional Impact

Throughout their career, Jaussaud has consistently demonstrated the ability to deliver exceptional results for clients. Notable achievements include:

• Spearheaded the development and implementation of a groundbreaking performance marketing strategy at Harvest LLC, resulting in a 32% increase in client conversions

• Leveraged advanced data analytics to optimize media buying campaigns at ExoClick, leading to a 27% improvement in overall campaign performance

• Developed and executed highly effective affiliate marketing programs at ADJOMO, driving a 24% year-over-year increase in revenue

Conclusion

With a proven track record of success and a deep understanding of the evolving digital media landscape, Robin Jaussaud is poised to continue making a significant impact as a Media Buyer. Driven by a passion for data-driven marketing and a commitment to delivering exceptional client outcomes, Jaussaud is well-equipped to contribute to the ongoing growth and success of Wister.