Professional Summary

Professional Overview

Robin Shelley is a versatile marketing executive with extensive experience driving growth and innovation across a range of industries. As a Fractional VP of Marketing, she leverages her strategic expertise to provide high-impact consulting and interim leadership services to ambitious companies.

Current Role

In her current role as Fractional VP of Marketing at Steeped Coffee, Robin is responsible for developing and executing comprehensive marketing strategies to support the company's ambitious growth plans. She oversees all marketing functions, including brand development, digital marketing, content creation, and campaign management, with a focus on driving measurable results and aligning marketing initiatives with broader business objectives.

Career Progression

Prior to her current role, Robin served as the Vice President of Marketing at Cusa Tea and Coffee, where she spearheaded the company's rebranding efforts and implemented innovative digital marketing strategies that resulted in a 28% increase in online sales. Earlier in her career, she held marketing and administrative roles at companies like CamKix, IBM, and Brown McCarroll, gaining valuable experience across diverse industries and disciplines.

Academic Background

Robin holds a Bachelor of Arts in English Literature from the University of Colorado, Boulder, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Digital marketing and social media management

• Content creation and campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Robin has consistently demonstrated her ability to drive measurable business impact. At Cusa Tea and Coffee, she led the development of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 22% lift in e-commerce conversions. Her innovative approach to content creation and campaign management has earned her recognition within her industry, and she is a sought-after speaker at marketing conferences and events.

Conclusion

With a proven track record of success, Robin Shelley is a strategic marketing leader who is dedicated to helping businesses achieve their growth objectives. Through her diverse experience, industry expertise, and data-driven approach, she is well-positioned to make a significant impact as a Fractional VP of Marketing.