Professional Summary

Professional Overview

Robin Skillings is an accomplished marketing executive with over 20 years of experience in the outdoor and consumer goods industries. As the Chief Marketing Officer at Ruffwear, a leading provider of premium outdoor gear for dogs, Skillings is responsible for driving the company's global marketing strategy and brand development.

Experience Summary

Current Role

In her role as Chief Marketing Officer at Ruffwear, Skillings oversees all aspects of the company's marketing and brand initiatives. She is responsible for developing and executing integrated marketing campaigns, managing the creative team, and leading the company's digital and social media strategies. Under her leadership, Ruffwear has seen a significant increase in brand awareness and market share, with the company's products now sold in over 20 countries worldwide.

Career Progression

Prior to joining Ruffwear, Skillings held several senior marketing and business leadership roles, including serving as the SVP/Global General Manager of KEEN Utility, where she was responsible for driving the growth and profitability of the company's safety footwear and personal protective equipment (PPE) business. She has also held product development and marketing positions at Honeywell, Allsop, Johnson Outdoors, and the National MS Society, where she demonstrated her ability to launch successful new products, build brand equity, and drive revenue growth.

Academic Background

Skillings holds a Bachelor of Arts degree in Marketing from the University of Oregon, where she graduated with honors.

Areas of Expertise

Skillings' areas of expertise include brand strategy, digital marketing, product development, and global market expansion. She is a strategic thinker with a deep understanding of consumer behavior and a proven track record of driving innovation and growth in the outdoor and consumer goods industries.

Professional Impact

Throughout her career, Skillings has been recognized for her contributions to the industry. She has developed and launched several successful new product lines, including the KEEN Utility safety footwear collection, which experienced double-digit growth under her leadership. Skillings is also an active member of the Outdoor Industry Association, where she serves on the Marketing and Communications Committee, contributing her expertise to industry-wide initiatives.

Conclusion

With her extensive experience, proven leadership skills, and deep industry knowledge, Robin Skillings is well-positioned to drive Ruffwear's continued growth and success as the company's Chief Marketing Officer. Her passion for the outdoors and commitment to delivering high-quality products and exceptional customer experiences make her a valuable asset to the Ruffwear team.