Robin Tooms, Chief Marketing Officer
Professional Overview
Robin Tooms is a seasoned marketing executive with over 20 years of experience driving strategic growth for financial services organizations. As the Chief Marketing Officer at Members Choice Credit Union in Houston, Texas, she is responsible for overseeing all marketing, branding, and customer experience initiatives to support the credit union's expansion and member engagement.
Experience Summary
Current Role
As the Chief Marketing Officer at Members Choice Credit Union since 2019, Robin is responsible for defining and executing the credit union's comprehensive marketing strategy. She leads a team of marketing professionals to develop impactful campaigns, enhance the digital presence, and strengthen member relationships. Under her leadership, the credit union has experienced significant increases in brand awareness, customer acquisition, and overall member satisfaction.
Career Progression
Prior to her current role, Robin served as the Principal, Vice President of Strategy, and Virtual CMO at Savage, a respected marketing and branding agency. In this capacity, she worked closely with financial services clients to develop innovative marketing solutions and drive measurable business results. Earlier in her career, she held the role of Designer at BRSG, Inc., where she honed her creative skills and design expertise.
Academic Background
Robin holds a Bachelor of Fine Arts degree in Graphic Design from the University of Houston, where she graduated with honors.
Areas of Expertise
- Financial services marketing and branding
- Digital marketing strategy and execution
- Customer experience optimization
- Campaign development and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Robin has been recognized for her ability to translate complex business objectives into effective marketing strategies. She has led the development of award-winning campaigns that have driven significant growth and increased brand loyalty for her clients. Robin's innovative approach and deep industry knowledge have positioned her as a trusted advisor and thought leader within the financial services sector.
Conclusion
With her extensive experience, proven track record of success, and commitment to driving transformative change, Robin Tooms is poised to continue making a lasting impact as the Chief Marketing Officer at Members Choice Credit Union. Her strategic vision, marketing expertise, and collaborative leadership style make her a valuable asset in the credit union's pursuit of sustained growth and member engagement.
