Robyn Obrigkeit - Director of Merchandising, PPE and Carhartt Company Gear
Professional Overview
Robyn Obrigkeit is an accomplished merchandising and product management executive with over 15 years of experience in the apparel and textile industry. As the Director of Merchandising for PPE and Carhartt Company Gear at Carhartt, she is responsible for driving the strategic direction and growth of these key product categories.
Experience Summary
Current Role
In her current role as Director of Merchandising, Robyn oversees the development, pricing, and distribution of Carhartt's personal protective equipment (PPE) and branded company gear. She works closely with cross-functional teams to ensure these product lines align with the company's overall brand strategy and meet the evolving needs of their customer base. Under Robyn's leadership, Carhartt's PPE and company gear have experienced significant revenue growth and expanded their market share.
Career Progression
Prior to her current role, Robyn held several product management and category management positions at Carhartt, where she demonstrated a proven track record of driving successful product launches and improving operational efficiency. She began her career in the apparel industry as an Assistant Product Manager at J.Jill and Casual Male Retail Group, gaining valuable experience in product sourcing, merchandising, and retail operations.
Academic Background
Robyn holds a Bachelor's degree in Apparel and Textile Merchandising from Eastern Michigan University, where she graduated with distinction.
Areas of Expertise
- Apparel and textile product development
- Merchandising strategy and category management
- Procurement and supply chain optimization
- Retail operations and consumer insights
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Carhartt, Robyn has been instrumental in the launch of several innovative PPE products that have helped the company address the increased demand for workplace safety solutions. She has also spearheaded initiatives to streamline the company's branded merchandise program, resulting in improved inventory management and enhanced customer experiences.
Conclusion
With her deep industry knowledge, strategic vision, and proven leadership skills, Robyn Obrigkeit is well-positioned to continue driving the growth and success of Carhartt's PPE and company gear businesses. Her commitment to excellence and her ability to deliver measurable results make her a valuable asset to the organization.
