Rochelle Toniza

VP-Operations/Chief Sales & Marketing Officer
Calabarzon, Philippines

Professional Overview

Rochelle Toniza is an accomplished operations, sales, and marketing executive with over 15 years of experience in the media and production industry. As the VP-Operations/Chief Sales & Marketing Officer at Yellow Brick Road Productions Inc., she oversees all operational aspects of the business while driving strategic sales and marketing initiatives that have propelled the company's growth and industry recognition.

Experience Summary

Current Role

As VP-Operations/Chief Sales & Marketing Officer at Yellow Brick Road Productions Inc. since 2013, Rochelle is responsible for managing the company's day-to-day operations, including project management, resource allocation, and quality control. In this dual leadership role, she also spearheads the sales and marketing functions, developing innovative strategies that have consistently increased revenue, expanded the client base, and strengthened the company's brand reputation.

Under Rochelle's guidance, Yellow Brick Road Productions has solidified its position as a premier media production firm, securing high-profile projects and partnerships that have elevated the company's industry standing. Her ability to foster strong client relationships, identify new market opportunities, and implement data-driven marketing campaigns has been instrumental to the organization's sustained growth and profitability.

Career Progression

Prior to her current role, Rochelle held positions as a Managing Partner and Sales Head at Whisk Productions, Inc. and as an Executive Producer at Videofilm. In these roles, she honed her expertise in project management, client relations, and revenue generation, successfully leading cross-functional teams to deliver award-winning productions and achieve business objectives.

Rochelle's diverse background and progressive career trajectory have equipped her with a comprehensive understanding of the media and production industry, enabling her to provide strategic leadership and drive operational excellence at Yellow Brick Road Productions.

Academic Background

Rochelle holds a Bachelor of Arts degree in Multimedia Arts from the University of the Philippines, where she graduated with distinction. Her academic achievements and specialized training in multimedia production have been invaluable in her professional career, allowing her to bring a unique blend of technical expertise and business acumen to her role.

Areas of Expertise

• Operations management

• Sales and marketing strategy

• Project management and client relations

• Budget planning and financial oversight

• Team leadership and talent development

• Brand building and market positioning

• Data analysis and performance optimization

Professional Impact

Under Rochelle's leadership, Yellow Brick Road Productions has consistently exceeded revenue targets, with a 25% year-over-year growth in the last three years. She has spearheaded the successful completion of several high-profile projects, including the award-winning documentary series "Untold Stories" and the branded content campaign for a leading telecommunications provider, which received industry recognition and acclaim.

Rochelle's strategic vision and innovative approach to sales and marketing have expanded the company's client base, diversified its service offerings, and solidified its reputation as a trusted partner in the media production industry. Her commitment to operational excellence and talent development has also enabled Yellow Brick Road Productions to attract and retain top-tier industry talent, further enhancing the company's competitive advantage.

Conclusion

With her extensive experience, exceptional leadership skills, and deep industry knowledge, Rochelle Toniza is a valuable asset to Yellow Brick Road Productions. Her proven track record of driving operational efficiency, revenue growth, and brand recognition positions her as a strategic leader who continues to shape the company's trajectory and cement its position as a leading media production firm.