Professional Summary

Professional Overview

Rocky Price is the Executive Vice President and Chief Financial Officer at Fruit of the Loom, a leading global apparel and consumer goods company. With over 20 years of extensive experience in financial management and strategic leadership, he plays a crucial role in driving the company's financial stability, profitability, and long-term growth.

Experience Summary

Current Role

As the Executive Vice President and Chief Financial Officer at Fruit of the Loom, Rocky oversees all financial operations, including budgeting, forecasting, financial reporting, and risk management. He works closely with the executive team to develop and implement financial strategies that align with the company's overall business objectives. Under his leadership, Fruit of the Loom has maintained a strong financial position and navigated through periods of market volatility.

Career Progression

Prior to joining Fruit of the Loom, Rocky held various finance leadership roles at reputable organizations, where he honed his expertise in financial planning, analysis, and decision-making. His proven track record of driving financial excellence and continuous improvement has been instrumental in his career progression.

Academic Background

Rocky holds a Bachelor of Science degree in Accounting from the University of Georgia, where he graduated with honors. He is a Certified Public Accountant (CPA) and has completed executive leadership programs at prestigious institutions, further enhancing his strategic and managerial capabilities.

Areas of Expertise

• Financial planning and analysis

• Budgeting and forecasting

• Risk management and compliance

• Mergers, acquisitions, and integration

• Strategic decision-making

• Operational efficiency and cost optimization

Professional Impact

Under Rocky's financial stewardship, Fruit of the Loom has achieved significant milestones, including:

• Implemented a robust financial planning and reporting system that improved transparency and decision-making

• Led the successful integration of a major acquisition, delivering synergies and enhancing the company's market presence

• Developed and executed a multi-year cost optimization program that resulted in $25 million in annual savings

• Spearheaded the implementation of advanced data analytics and business intelligence capabilities to drive informed, data-driven decisions

Conclusion

With his deep understanding of the apparel and consumer goods industry, proven financial acumen, and strategic leadership skills, Rocky Price continues to be an invaluable asset to Fruit of the Loom. As the Executive Vice President and Chief Financial Officer, he is committed to maintaining the company's financial stability, driving profitable growth, and positioning Fruit of the Loom for long-term success in a dynamic market landscape.