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Rod Ford

Director of Sales


Rod Ford - Consentia Inc.



Position: Director of Sales
Location: Edmonton, Alberta, Canada
LinkedIn Profile: [Rod Ford - LinkedIn](https://ca.linkedin.com/in/rod-ford-b1340724)

Professional Summary


Rod Ford is a Director of Sales at Consentia Inc., a key player in the information services sector, specializing in digital transformation and data management. With over 15 years of experience in account management, sales strategy, business development, and consulting, Rod brings a wealth of expertise to his current role.

Career Overview


  • Current Position: Director of Sales at Consentia Inc.

  • Focus: Leading a high-performance sales and marketing division.

  • Responsibilities: Spearheading new market penetration and providing industry-specific data solutions and services.

  • Achievements: Notably improved access to data, driving operational efficiencies.



  • Previous Experience:

  • Account Executive at Contexture

  • Activities: Client prospecting and engagement for invoice/receipt processing data extraction services.

  • Past roles in several prominent companies including Konica Minolta Business Solutions Canada, Ricoh Canada Inc., Metafore, and Xerox.

  • Education: Degree in Business Administration and Marketing from Lambton College.


Company Background - Consentia Inc.


Website: [consentia.com](https://consentia.com)
Headquarters: Edmonton, Alberta, Canada
Size: 51-200 employees
Industry: Information Services

Services and Solutions


  • Data Management: Document scanning, secure physical and cloud storage solutions, data entry, records management, transcription, microfilm, and microfiche conversion.

  • Client Base: Serving healthcare, education, financial services, public sector, and small businesses.

  • Mission: Aiming to be Alberta’s premier choice for digitization services by 2025.

  • History: Founded from Deines Microfilm Services in 1972, the company has evolved through multiple transitions to becoming Consentia Inc., specializing in both public and private sector data transformation needs.


Values and Culture


  • Innovation: Continually strives to leverage new technologies and refined processes for efficiency.

  • Quality: Dedicated to providing reliable and precise data services.

  • Performance: Focuses on operational excellence and continuous improvement.

  • Transparency: Committed to clear and upfront pricing, ethical business practices, and effective communication.


Insights for Sales Strategy


Rod Ford's extensive background in sales and marketing makes him a valuable contact for introducing new technology solutions that align with Consentia Inc.’s mission for data transformation. Emphasizing the enhancements in operational efficiency, improved data accessibility, and robust security measures can be key talking points.

In summary, the professional profile of Rod Ford highlights a seasoned sales leader with a track record of delivering value-driven data solutions in the information services sector. Engaging with Rod can provide strategic insights into efficient and scalable data management practices tailored to diverse industries.