Rodina Khoury

Chief Marketing Officer | Dubai, United Arab Emirates

Professional Overview

Rodina Khoury is a seasoned marketing executive with over 15 years of experience driving strategic brand development and digital transformation initiatives for leading organizations across the Middle East. As the Chief Marketing Officer at Finbursa, she is responsible for overseeing the company's global marketing strategy, spearheading innovative campaigns, and leveraging data-driven insights to enhance customer engagement and acquisition.

Experience Summary

Current Role

As the Chief Marketing Officer at Finbursa, Rodina is responsible for developing and executing the company's comprehensive marketing strategy to support its growth and expansion in the fintech industry. She leads a team of marketing professionals and collaborates cross-functionally to ensure brand consistency, drive digital initiatives, and deliver measurable results. Under her leadership, Finbursa has seen a significant increase in brand awareness and customer base within the region.

Career Progression

Prior to her current role, Rodina served as the Chief Marketing Officer at LEXZUR, where she was instrumental in revitalizing the brand's marketing efforts and driving a 25% increase in website traffic and lead generation. She also held the position of Regional Head of Marketing at LEXZUR, overseeing the development and implementation of marketing campaigns across the Middle East and North Africa region.

Rodina's extensive experience includes roles as a Marketing Consultant at Kristie's SARL, Marketing Director at The Smallville Hotel, and Head of Marketing - Brand Launch at Honor by Huawei, where she successfully launched the brand in the UAE market. She has also held marketing positions at Samsung Electronics, Pikasso, and Nokia, where she demonstrated a proven track record of delivering innovative marketing strategies and driving business growth.

Academic Background

Rodina holds a Bachelor's degree in Business Administration from the American University of Beirut, where she graduated with honors.

Areas of Expertise

• Strategic brand development and positioning

• Digital marketing and social media optimization

• Campaign management and content creation

• Customer segmentation and data-driven insights

• Cross-functional collaboration and team leadership

• Driving business growth and revenue generation

Professional Impact

Throughout her career, Rodina has been recognized for her ability to spearhead impactful marketing initiatives that have contributed to the success of the organizations she has served. Her achievements include:

• Launched a highly successful digital marketing campaign for LEXZUR that resulted in a 25% increase in website traffic and lead generation

• Developed and implemented a comprehensive rebranding strategy for The Smallville Hotel, leading to a 30% increase in bookings and a significant improvement in online reputation

• Played a key role in the successful launch of the Honor by Huawei brand in the UAE, contributing to a 20% market share in the first year

Conclusion

Rodina Khoury is a dynamic and results-oriented marketing leader with a proven track record of driving business growth and innovation. As the Chief Marketing Officer at Finbursa, she is poised to continue her impressive career trajectory, leveraging her expertise to propel the company's success in the rapidly evolving fintech landscape.