Rodolfo Milesi

Professional Overview

Rodolfo Milesi is an experienced marketing and communications professional with a strong focus on Latin American branding and public relations. As the Founder of Branding Latin America, he leverages over 15 years of industry expertise to help organizations enhance their presence and reputation in the Latin American market.

Experience Summary

Current Role

Founder, Branding Latin America (2008 - Present)

• Oversees all strategic and operational aspects of the boutique branding agency, which specializes in elevating the profiles of Latin American companies and organizations in the global marketplace

• Develops comprehensive marketing and communications strategies that effectively position clients as industry leaders and thought influencers

• Builds and maintains a extensive network of media, government, and business contacts throughout Latin America to maximize client visibility and market access

Career Progression

Senior Consultant, Bell Pottinger Sans Frontieres (2004 - 2007)

• Provided high-level counsel to multinational clients on navigating complex public relations and reputational challenges in emerging markets

• Collaborated cross-functionally with in-country teams to design and implement integrated communications campaigns

• Earned a reputation as a trusted advisor, contributing to the firm's growth and securing several high-profile client engagements

Counsellor - Press Attache of the Argentine Embassy in London, Argentine Embassy UK (2002 - 2003)

• Served as the primary media spokesperson and public affairs representative for the Argentine government in the United Kingdom

• Played a key role in strengthening bilateral relations and cultural exchange between Argentina and the UK through strategic public diplomacy initiatives

Radio Producer, LT9 (Radio) (1988 - 1991)

• Produced impactful radio programming focused on Latin American politics, culture, and current affairs

• Developed a keen understanding of the power of storytelling and audience engagement through the medium of radio

Academic Background

Rodolfo holds a Bachelor's degree in Communications from the University of Buenos Aires, where he graduated with distinction.

Areas of Expertise

• Latin American market entry and brand positioning

• Integrated marketing and communications strategy

• Public relations and media relations management

• Stakeholder engagement and diplomacy

• Multilingual fluency in Spanish, English, and Portuguese

Professional Impact

• Led the successful rebranding and market expansion efforts for several prominent Latin American companies, driving double-digit growth in brand awareness and client acquisition

• Served as a trusted advisor to the Argentine government, contributing to the enhancement of the country's international reputation and bilateral relations

• Recognized as a thought leader in the Latin American branding and communications space, frequently invited to speak at industry events and contribute to relevant publications

Conclusion

With his deep understanding of the Latin American marketplace, proven track record of driving impactful communications campaigns, and extensive network of regional contacts, Rodolfo Milesi is well-positioned to help organizations harness the immense potential of the dynamic and rapidly evolving Latin American market.