Rodrigo Generali

Brazil Merchandising Manager

Professional Overview
Rodrigo Generali is an experienced retail and merchandising professional with a proven track record of driving strategic growth and operational excellence. As the Brazil Merchandising Manager at Cotton On Group, he leverages his deep industry expertise to optimize product assortment, enhance merchandise planning, and deliver exceptional customer experiences across the company's growing footprint in Brazil.

Experience Summary

Current Role
In his current position as Brazil Merchandising Manager at Cotton On Group, Rodrigo is responsible for overseeing all aspects of the company's merchandising strategy in the Brazilian market. He leads a team of professionals in developing and executing product assortment plans, aligning with broader business objectives and consumer trends. Under his guidance, Cotton On Group has expanded its market share and strengthened its brand positioning in Brazil, contributing to the company's overall global success.

Career Progression
Prior to joining Cotton On Group, Rodrigo held several senior merchandising and planning roles across the Brazilian retail landscape. He has accumulated extensive experience in product planning, commercial management, and strategic brand development, having worked for prominent organizations such as Grupo Malwee, AARetail, Grupo Calcenter, Vivara, and Lojas Riachuelo. Rodrigo's diverse background and successful track record in driving operational improvements and market growth have positioned him as a respected leader in the industry.

Academic Background
Rodrigo holds a Bachelor's degree in Business Administration from the University of Sao Paulo, one of the most prestigious universities in Brazil. His academic studies have provided him with a strong foundation in finance, marketing, and strategic management, which he has seamlessly applied throughout his professional career.

Areas of Expertise

• Merchandise planning and assortment optimization

• Inventory management and supply chain optimization

• Brand strategy and product positioning

• Sales forecasting and performance analytics

• Team leadership and cross-functional collaboration

Professional Impact
During his tenure at Grupo Malwee, Rodrigo played a pivotal role in restructuring the company's product planning and inventory management processes, resulting in a 15% reduction in excess inventory and a 12% increase in sell-through rates. At AARetail, he spearheaded the development of a new business intelligence platform that provided real-time insights, enabling the company to make more informed, data-driven decisions.

Conclusion
With his extensive experience, strategic mindset, and strong leadership skills, Rodrigo Generali is poised to drive continued growth and success for Cotton On Group in the Brazilian market. His deep understanding of retail dynamics, coupled with his ability to translate data into actionable insights, make him a valuable asset in the company's pursuit of operational excellence and market expansion.