Rodrigo Moyano

Chief Growth Officer

Rodrigo Moyano is an accomplished Chief Growth Officer with extensive experience driving business expansion and digital transformation. Based in Santiago, Chile, he currently leads growth and innovation initiatives at Grupo RAYA US, a leading marketing and consulting agency. Leveraging his diverse background in digital marketing, business strategy, and management, Rodrigo has a proven track record of helping organizations achieve sustainable growth and competitive advantage.

Professional Experience

Current Role

Chief Growth Officer, Grupo RAYA US (2021 - Present)

• Spearheading the development and execution of Grupo RAYA's growth strategy, targeting new markets and industry verticals

• Overseeing the implementation of innovative digital solutions and data-driven marketing initiatives to drive business expansion

• Collaborating with cross-functional teams to identify and capitalize on emerging industry trends and market opportunities

• Fostering a culture of continuous improvement and innovation to enhance the agency's service offerings and client impact

Career Progression

Managing Director, SWELL | Consulting & Growth Agency (2019 - Present)

• Providing strategic advisory services to client organizations, helping them navigate complex digital landscapes and achieve their growth objectives

• Leading the development and delivery of tailored consulting solutions, leveraging data analytics and industry best practices

• Strengthening the agency's market position and brand recognition through proactive business development and client relationship management

Head of Digital & Innovation, McCann Worldgroup (2017 - 2019)

• Spearheaded the integration of digital capabilities and innovative technologies across the agency's diverse client portfolio

• Drove the development and implementation of omnichannel marketing campaigns, leveraging data insights to deliver personalized, high-impact experiences

• Championed the adoption of agile methodologies and design thinking principles to enhance the agency's client service delivery and problem-solving capabilities

Education

Master of Business Administration (MBA), Universidad Católica de Chile (2016)

• Specialized in Digital Transformation and Innovation Management

Bachelor of Business Administration, Universidad de Chile (2005)

• Majored in Finance and Accounting

Areas of Expertise

• Digital Marketing Strategy and Execution

• Growth Hacking and Business Expansion

• Data Analytics and Performance Optimization

• Organizational Transformation and Innovation

• Cross-Functional Team Leadership and Collaboration

Professional Impact

• Played a key role in driving a 25% increase in digital revenue and a 15% improvement in marketing campaign ROI for a leading multinational client at McCann Worldgroup

• Developed and implemented a comprehensive digital transformation roadmap for a major retail client, resulting in a 30% boost in online sales and a 20% reduction in operational costs

• Spearheaded the launch of a successful new business unit at SWELL, securing significant client contracts and contributing to a 35% year-over-year revenue growth for the agency

Conclusion

Rodrigo Moyano is a strategic and visionary growth leader with a proven ability to drive digital transformation and business expansion. His diverse expertise in marketing, consulting, and innovation, coupled with his strong track record of delivering measurable results, make him a valuable asset to organizations seeking to navigate the evolving digital landscape and achieve sustainable growth.