Professional Summary

Professional Overview

Roger Dunn is the Global Lead for Retail Media & Performance Media at Diageo, a renowned multinational beverage company. With over 20 years of experience in the digital marketing and eCommerce industries, he is a seasoned professional with deep expertise in retail media, performance marketing, and digital strategy.

Experience Summary

Current Role

As the Global Lead for Retail Media & Performance Media at Diageo, Roger is responsible for driving the company's retail media and performance media strategies across global markets. He leads cross-functional teams in developing and implementing cutting-edge retail media solutions to drive sales and enhance the company's digital presence. Roger also serves on the Retail Media Taskforce at the World Federation of Advertisers (WFA) and the Retail Media Committee at the Interactive Advertising Bureau (IAB) Australia, where he leverages his industry knowledge to shape the future of retail media.

Career Progression

Prior to his current role, Roger held several leadership positions in the digital marketing and eCommerce space. He served as the SVP of Business Development for the Asia-Pacific and Japan region at CitrusAd, a leading retail media platform. He has also worked as a Consultant for Ebiquity plc, where he contributed to the development of global retail media products, and as the Head of Retail Media for Australia and New Zealand at Criteo, a leading performance marketing company.

Throughout his career, Roger has demonstrated a strong track record of driving business growth, optimizing digital strategies, and delivering measurable results. He has been recognized for his industry contributions, serving as a juror for the Creative eCommerce Category at the prestigious Cannes Lions International Festival of Creativity in 2020 and 2021.

Academic Background

Roger holds a Bachelor of Commerce degree from the University of New South Wales, where he specialized in Marketing and International Business.

Areas of Expertise

• Retail media strategy and implementation

• Performance marketing and digital advertising

• eCommerce and omnichannel optimization

• Cross-functional team leadership and collaboration

• Strategic planning and execution

• Data-driven decision making and analytics

Professional Impact

Under Roger's leadership, Diageo has seen a significant increase in its retail media presence and performance, leading to improved sales and enhanced brand visibility across various global markets. He has also played a pivotal role in shaping the retail media industry through his contributions to the WFA and IAB Australia, helping to establish best practices and drive innovation.

Conclusion

With his extensive experience, proven track record, and industry-leading expertise, Roger Dunn is poised to continue making a significant impact in the global retail media and performance marketing landscape. As Diageo's Global Lead for Retail Media & Performance Media, he is well-equipped to navigate the evolving digital landscape and deliver exceptional results for the company and its stakeholders.