Roger G.
Vice President of Sales, Twin City Foods, Inc.
Professional Overview
Roger G. is an accomplished sales leader with extensive experience in the consumer packaged goods (CPG) industry. As the Vice President of Sales at Twin City Foods, Inc., he is responsible for driving the company's sales strategy, leading a team of high-performing sales professionals, and fostering strong relationships with key retail and foodservice partners.
Experience Summary
Current Role
As the Vice President of Sales at Twin City Foods, Inc., Roger is responsible for overseeing the company's nationwide sales efforts, with a focus on expanding market share, increasing revenue, and delivering exceptional customer service. Since joining the organization in 2024, he has implemented innovative sales strategies that have resulted in double-digit growth and a significant increase in the company's brand presence across the United States.
Career Progression
Prior to his current role, Roger served as a CPG Consultant at SMARTeam™ CPG Consulting, where he leveraged his deep industry knowledge to help clients develop and execute successful go-to-market strategies. Before that, he held various sales leadership positions, including Head of Retail Business Unit at Schweid & Sons and Country Sales Director – USA Food Service Division at Cavendish Farms. Throughout his career, Roger has consistently demonstrated his ability to drive sales performance, build strong customer relationships, and lead high-performing teams.
Academic Background
Roger holds a Bachelor of Science degree in Business Administration from the University of Massachusetts, Amherst, where he graduated with honors.
Areas of Expertise
- Strategic sales planning and execution
- Retail and foodservice channel management
- New product launches and brand positioning
- Team leadership and talent development
- Data-driven decision-making and analytics
Professional Impact
During his tenure at Schweid & Sons, Roger led the company's retail business unit to unprecedented growth, resulting in a significant increase in market share and revenue. He has also been recognized for his contributions to the CPG industry, having served on industry advisory boards and presented at various trade conferences.
Conclusion
With his impressive track record of success, extensive industry knowledge, and proven leadership abilities, Roger G. is well-positioned to continue driving the growth and success of Twin City Foods, Inc. as its Vice President of Sales. His strategic vision, collaborative approach, and commitment to excellence make him a valuable asset to the organization and a respected leader in the CPG industry.
