Professional Summary
Professional Overview
Roger Ruggeri is a seasoned business development and sales operations executive with over 15 years of experience driving growth and operational excellence across the consumer packaged goods (CPG) and retail industries. In his current role as Sr. Director of Business Development & Sales Operations at Stryve Foods, he is responsible for spearheading the company's strategic sales initiatives, optimizing sales operations, and enhancing cross-functional collaboration to achieve ambitious revenue targets.
Experience Summary
Current Role
As the Sr. Director of Business Development & Sales Operations at Stryve Foods, Roger is responsible for leading the company's sales and business development strategies. He oversees a team of sales professionals, manages key customer relationships, and develops innovative sales programs to drive revenue growth. Roger also plays a pivotal role in optimizing the company's sales operations, implementing data-driven processes, and fostering cross-functional alignment to enhance efficiency and adaptability.
Career Progression
Prior to joining Stryve Foods, Roger held various leadership roles in sales and operations at prominent CPG companies, including PhoneSoap and Wilton Brands. At PhoneSoap, he served as the Senior Director of Sales, where he successfully expanded the company's customer base and implemented strategic sales initiatives that resulted in significant revenue growth. Before that, he was the Director of Sales Operations at PhoneSoap, where he streamlined processes, improved data analytics, and enhanced the overall efficiency of the sales function.
Earlier in his career, Roger held various customer-facing and operational roles at ConAgra Foods and The Hershey Company, where he gained extensive experience in sales, customer strategy, and business development. He demonstrated a strong track record of driving growth, improving operational efficiency, and fostering collaborative relationships with key stakeholders.
Academic Background
Roger holds a Bachelor of Science degree in Business Administration from the University of Illinois at Urbana-Champaign, with a focus on Marketing and Operations Management.
Areas of Expertise
- Strategic sales and business development
- Sales operations and process optimization
- Customer relationship management and account management
- Data-driven decision making and analytics
- Cross-functional collaboration and stakeholder management
- Driving revenue growth and market share expansion
Professional Impact
Throughout his career, Roger has demonstrated a consistent ability to drive revenue growth, improve operational efficiency, and foster collaborative relationships with key stakeholders. Notable achievements include:
- Spearheaded the implementation of a data-driven sales planning and forecasting process at PhoneSoap, resulting in a 15% increase in forecast accuracy and improved resource allocation.
- Developed and executed a strategic account management program at Wilton Brands, leading to a 20% increase in revenue from key accounts.
- Initiated a sales training and development program at ConAgra Foods, which contributed to a 12% improvement in sales team productivity and higher customer satisfaction.
Conclusion
With his extensive experience, strong leadership skills, and proven track record of driving growth and operational excellence, Roger Ruggeri is a valuable asset to Stryve Foods. As the Sr. Director of Business Development & Sales Operations, he is poised to play a pivotal role in the company's continued success and expansion in the competitive CPG market.
