Professional Summary

Professional Overview

Roger Wertheim-Aymes is an experienced founder and marketing professional with a strong track record of success in the nutrition and healthcare industries. He currently serves as the Founder of ADDAY, Allicio Nutrition, and AYMES, where he leverages his extensive expertise to drive growth and innovation.

Experience Summary

Current Roles

Founder, ADDAY (2021-Present)

Responsible for the overall strategic direction and operations of the company

Spearheading the development and launch of innovative nutrition products and solutions

Driving market expansion and customer acquisition for the ADDAY brand

Founder, Allicio Nutrition (2014-Present)

Oversees the development, production, and distribution of high-quality nutritional supplements

Focuses on formulating and delivering effective, science-backed products to the market

Manages all aspects of the business, including product development, marketing, and sales

Founder, AYMES (2013-Present)

Leads the strategic vision and day-to-day operations of the AYMES brand

Responsible for the creation and launch of specialized nutrition products for healthcare and retail markets

Drives product innovation, brand positioning, and market growth for the AYMES portfolio

Career Progression

Prior to his current roles, Roger held several leadership positions in the nutrition and healthcare industries, including:

Marketing Director - Complan (UK, Ireland and NHS), Nutricia, Danone (2008-2011)

Responsible for the marketing and brand management of the Complan product line in the UK, Ireland, and NHS markets

Developed and executed successful marketing strategies to drive sales and increase market share

Special Feeds Product Manager, Pfizer, Wyeth (SMA Nutrition) (2007-2008)

Managed the development, launch, and promotion of specialized nutritional products for the SMA Nutrition brand

Collaborated with cross-functional teams to ensure the successful introduction of new products to the market

Brand Manager, Ascendis Health (Pharma Natura PTY LTD) (2004-2006)

Oversaw the brand strategy, marketing, and sales activities for a portfolio of healthcare and pharmaceutical products

Implemented innovative marketing campaigns to drive brand awareness and customer engagement

Academic Background

Roger holds a Bachelor's degree in Business Administration from a reputable university, where he specialized in marketing and management.

Areas of Expertise

Nutrition product development and formulation

Brand strategy and marketing execution

Business operations and management

New product launch and market expansion

Regulatory compliance and quality assurance

Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Roger has demonstrated a strong commitment to delivering innovative and effective nutrition solutions to the market. He has led the successful launch and growth of multiple brands, contributing to their industry recognition and commercial success.

Under his leadership, the AYMES brand has become a trusted name in the healthcare and retail nutrition sectors, with a portfolio of products that cater to the diverse needs of customers. Similarly, Allicio Nutrition has established a reputation for producing high-quality, science-backed supplements that have positively impacted the health and wellbeing of consumers.

Conclusion

With his extensive experience, strong industry expertise, and a proven track record of success, Roger Wertheim-Aymes is well-positioned to continue driving growth, innovation, and impact in the nutrition and healthcare industries. As the founder of ADDAY, Allicio Nutrition, and AYMES, he remains focused on developing and delivering exceptional products and solutions that meet the evolving needs of his customers.