Rohan Vyas

Marketing Automation Specialist

Professional Overview

Rohan Vyas is an experienced Marketing Automation Specialist with a demonstrated history of driving digital marketing strategies and optimizing marketing automation processes. He currently serves as a Marketing Automation Specialist at Upwork while also running his own digital marketing agency, TRILOK DIGITAL. Rohan's expertise lies in leveraging cutting-edge marketing automation tools and techniques to help businesses streamline their marketing operations, improve lead generation, and enhance customer engagement.

Experience Summary

Current Role

As a Marketing Automation Specialist at Upwork, Rohan is responsible for optimizing the company's marketing automation workflows, integrating various marketing platforms, and developing data-driven strategies to enhance the effectiveness of Upwork's digital marketing campaigns. He has successfully implemented marketing automation solutions that have led to a significant increase in lead conversion rates and improved overall marketing performance.

Career Progression

Prior to his current role, Rohan founded TRILOK DIGITAL, a digital marketing agency, where he serves as the Founder. In this capacity, he provides comprehensive digital marketing services to clients, including marketing automation, email marketing, social media management, and content creation. Rohan's entrepreneurial experience has allowed him to develop a deep understanding of the challenges faced by businesses in the digital landscape and to devise effective solutions to address them.

Academic Background

Rohan holds a Bachelor's degree in Computer Science from the University of Ujjain, where he graduated with distinction. His academic background has provided him with a strong foundation in technology, enabling him to effectively leverage marketing automation tools and platforms to drive business growth.

Areas of Expertise

• Marketing Automation: Expert in implementing and optimizing marketing automation platforms, such as Marketo, HubSpot, and Pardot, to streamline marketing workflows and improve lead nurturing.

• Digital Marketing Strategy: Proficient in developing and executing comprehensive digital marketing strategies, including search engine optimization (SEO), social media marketing, and content marketing.

• Data Analysis and Reporting: Skilled in analyzing marketing data, generating insightful reports, and using data-driven insights to inform strategic decision-making.

• Project Management: Experienced in leading cross-functional teams and managing marketing projects from ideation to execution, ensuring timely delivery and measurable results.

Professional Impact

At Upwork, Rohan has spearheaded the implementation of a robust marketing automation system that has significantly improved lead generation and conversion rates. He has also played a key role in streamlining the company's email marketing campaigns, resulting in higher open and click-through rates.

As the Founder of TRILOK DIGITAL, Rohan has helped numerous clients achieve their digital marketing objectives by leveraging his expertise in marketing automation and data-driven strategies. His clients have reported a tangible increase in website traffic, lead generation, and overall marketing performance.

Conclusion

Rohan Vyas is a dynamic and results-oriented Marketing Automation Specialist with a proven track record of driving digital marketing success. His strong technical skills, coupled with his strategic mindset and entrepreneurial experience, make him a valuable asset in helping businesses harness the power of marketing automation to achieve their growth aspirations.