Rohit G.
Executive Vice President | Head of Marketing Digital & B2C Sales
Professional Overview
Rohit G. is a seasoned marketing and sales executive with over a decade of experience driving digital transformation and customer-centric growth strategies. As the Executive Vice President and Head of Marketing Digital & B2C Sales at Ferty9 Fertility Center, he leads innovative initiatives to enhance the organization's online presence, customer acquisition, and sales performance. Rohit's expertise spans the healthcare, technology, and consumer services industries, making him a valuable asset in developing integrated, data-driven marketing solutions.
Experience Summary
Current Role
As the Executive Vice President and Head of Marketing Digital & B2C Sales at Ferty9 Fertility Center, Rohit is responsible for overseeing the company's digital marketing, e-commerce, and B2C sales functions. He has implemented data-driven strategies that have improved customer engagement, increased web traffic and conversion rates, and driven a 25% year-over-year growth in online sales. Rohit's leadership has been instrumental in positioning Ferty9 as a leading provider of innovative fertility solutions in the region.
Career Progression
Prior to his current role, Rohit held positions as the Associate Vice President of Marketing at Clove Dental, the Head of Digital Sales and Marketing at MAX Lab (Max Healthcare), a Brand Manager at HCL Technologies, and a Business Development Manager at Rhythm to Soul Pvt. Ltd. Throughout his career, he has consistently demonstrated his ability to translate complex business objectives into effective, results-oriented marketing and sales strategies.
Academic Background
Rohit holds a Master's degree in Business Administration from the prestigious Indian Institute of Management (IIM), Ahmedabad, where he specialized in Marketing and Strategy. He also earned a Bachelor's degree in Computer Science Engineering from the National Institute of Technology (NIT), Rourkela.
Areas of Expertise
- Digital marketing and e-commerce strategy
- Customer acquisition and retention
- Performance marketing and data analytics
- Omnichannel sales and customer experience optimization
- Strategic planning and cross-functional collaboration
- Change management and organizational transformation
Professional Impact
Under Rohit's leadership, the digital marketing and B2C sales teams at Ferty9 Fertility Center have achieved significant milestones, including:
- Driving a 35% increase in website traffic and a 28% improvement in lead conversion rates
- Implementing a personalized, AI-powered chatbot that has enhanced customer engagement and reduced response times by 40%
- Spearheading the launch of a direct-to-consumer e-commerce platform, resulting in a 25% year-over-year growth in online sales
Conclusion
Rohit G. is a versatile and results-driven marketing and sales executive with a proven track record of driving digital transformation and customer-centric growth strategies. His deep industry expertise, data-driven approach, and strong leadership capabilities make him a valuable asset in enhancing the competitive positioning and performance of organizations across diverse sectors.