Roli Agarwal

Senior Digital Marketing Manager
San Francisco, CA, United States

Professional Overview

Roli Agarwal is a seasoned digital marketing professional with a strong focus on driving strategic marketing initiatives and delivering measurable business impact. As the Senior Digital Marketing Manager at Zscaler, she leverages her expertise in digital campaign management, social media marketing, and data-driven decision-making to propel the company's online presence and customer engagement.

Experience Summary

Current Role

As the Senior Digital Marketing Manager at Zscaler, Roli is responsible for developing and executing comprehensive digital marketing strategies that align with the company's overall business objectives. In this role, she oversees the planning, implementation, and optimization of multi-channel digital campaigns, including search engine marketing, social media, email marketing, and content marketing. Roli has successfully driven increased website traffic, improved customer acquisition rates, and enhanced brand awareness through her data-driven approach and ability to measure campaign performance.

Career Progression

Prior to her current role, Roli served as a Digital Marketing Manager at Zscaler, where she played a pivotal role in expanding the company's digital presence and optimizing its marketing efforts. Before joining Zscaler, she held the position of Social Media Strategist at Excite Credit Union, where she developed and implemented effective social media campaigns to engage with the organization's customers. Roli has also gained valuable experience as a Marketing Consultant, working with clients in the technology and financial services industries.

Academic Background

Roli holds a PGDM in Strategic Marketing and Communication from MICA, a prestigious institute known for its excellence in marketing and communication studies. She also earned a Bachelor's Degree in Computer Engineering from Shri G S Institute of Technology & Science, demonstrating her strong technical background and understanding of digital technologies.

Areas of Expertise

• Digital campaign management and optimization

• Social media marketing strategy and execution

• Search engine marketing (SEM) and search engine optimization (SEO)

• Email marketing and lead generation

• Data analysis and performance tracking

• Cross-functional collaboration and stakeholder management

Professional Impact

During her tenure at Zscaler, Roli has spearheaded several successful digital marketing initiatives that have driven significant business growth. She has consistently exceeded key performance indicators (KPIs) for website traffic, lead generation, and customer conversion rates. Roli's data-driven approach and ability to leverage emerging digital trends have positioned her as a trusted advisor within the organization, contributing to the overall success of the marketing team.

Conclusion

With her extensive experience in digital marketing, strategic thinking, and a track record of delivering measurable results, Roli Agarwal is poised to continue making a lasting impact on Zscaler's digital presence and customer engagement. Her commitment to innovation and her passion for driving business success make her a valuable asset to the organization.