Rollin Fischer
Senior Director of Data Science and Customer Insights
Professional Overview
Rollin Fischer is a seasoned data science and customer insights leader with over a decade of experience driving data-driven decision-making and transforming customer experiences. In his current role as Senior Director of Data Science and Customer Insights at Floor & Decor, he is responsible for leveraging advanced analytics to uncover valuable customer insights, optimize marketing strategies, and guide key business initiatives.
Experience Summary
Current Role
As the Senior Director of Data Science and Customer Insights at Floor & Decor, Rollin oversees a team of data scientists and analysts who are responsible for extracting actionable insights from large datasets. He works closely with cross-functional stakeholders to identify and address critical business challenges, leveraging predictive modeling, segmentation, and customer lifecycle analysis to inform strategic decisions. Under his leadership, the data science team has delivered significant improvements in customer targeting, personalization, and campaign performance, contributing to the company's ongoing growth and profitability.
Career Progression
Prior to his current role, Rollin held various analytical positions within the Floor & Decor organization, including Director of Customer Insights and eCommerce Analyst. In these roles, he played a pivotal part in developing the company's customer-centric approach, driving initiatives that enhanced the omnichannel shopping experience and boosted customer loyalty. Before joining Floor & Decor, Rollin served as a Database Marketing Analyst at Hearst Media Services, where he honed his skills in data analysis and campaign optimization.
Academic Background
Rollin holds a degree in Data Science from Northwestern University, where he specialized in machine learning, statistical modeling, and data visualization. His academic achievements include several publications in industry-leading journals and recognition for his innovative research projects.
Areas of Expertise
- Predictive analytics and customer segmentation
- Omnichannel marketing optimization and personalization
- Customer lifetime value modeling and churn prevention
- Retail data science and business intelligence
- Cross-functional collaboration and data-driven decision-making
- Team leadership and mentorship
Professional Impact
Under Rollin's leadership, the data science and customer insights team at Floor & Decor has delivered measurable business impact, including:
- Implementing a predictive customer churn model that reduced customer attrition by 15%
- Developing a personalized product recommendation engine that increased average order value by 8%
- Driving a 12% increase in digital campaign conversion rates through advanced audience targeting and creative optimization
Conclusion
Rollin Fischer is a strategic and innovative data science leader who has consistently demonstrated his ability to leverage data-driven insights to drive organizational growth and enhance the customer experience. With his extensive expertise in retail analytics, customer lifecycle management, and cross-functional collaboration, Rollin is poised to continue making a significant impact in his current role and beyond.
