Executive Profile
Name: Romina Chuatico
Current Company: GOOD AMERICAN
Current Role: Director, Digital Product
Location: Los Angeles, CA
LinkedIn: [https://www.linkedin.com/in/rominachuatico](https://www.linkedin.com/in/rominachuatico)
Romina Chuatico serves as the Director of Digital Product at GOOD AMERICAN, a fast-growing fashion brand recognized for its focus on inclusive sizing and digital innovation. Based in Los Angeles, Romina occupies a critical cross-functional role, overseeing the strategy, execution, and optimization of digital product initiatives aimed at enhancing both customer experience and business growth. Her position is pivotal in shaping digital commerce, product roadmaps, and technology integrations for GOOD AMERICAN.
Professional Experience
- GOOD AMERICAN
- Title: Director, Digital Product
- Key Responsibilities:
- Leading the digital product management team.
- Driving development and iteration of e-commerce platforms.
- Orchestrating digital projects aimed at improving customer engagement and optimizing online sales.
- Managing the alignment between technical execution, business strategy, and customer requirements.
- Notable Influence:
- Positioned at the intersection of technology and business operations.
- Closely involved in the deployment of innovative digital solutions supporting the brand’s direct-to-consumer strategy.
- Five Four Group (2017–2022)
- Former Title: General Manager
- Core Functions:
- Oversaw business operations at scale.
- Acquired operational experience relevant to omni-channel and digital commerce.
- Managed cross-departmental teams, with a reported location in Los Angeles.
The transition from General Manager at Five Four Group to a high-level digital product leadership position at GOOD AMERICAN demonstrates broad executive management capabilities and a depth of experience in both operational oversight and digital commerce strategy.
Education
- University of Southern California (Bachelor of Arts, 2011–2013)
- Major Areas: Marketing, International Relations, Business
Academic credentials from USC underpin a foundation in business strategy and cross-cultural understanding, building competencies that align closely with GOOD AMERICAN’s international branding and digital expansion.
Competitive Landscape and Company Insights
GOOD AMERICAN is a leader in the American fashion vertical, renowned for social influence-driven marketing and rapid digital channel growth. The company has invested significantly in direct-to-consumer e-commerce infrastructures, aligning closely with Romina’s digital leadership remit.
Romina Chuatico's role as Director, Digital Product, indicates ownership of:
- Product lifecycle management for digital properties, including website features, mobile experiences, and potential third-party integrations (e.g., platforms like TikTok Shop).
- Cross-functional collaboration with marketing, sales, and tech teams to translate data insights into revenue-impacting digital capabilities.
- Technology vendor relationships, relevant for potential discussions on digital solutions, analytics, personalization tools, or e-commerce enhancements.
Professional Skills and Strategic Relevance
Romina’s profile demonstrates the following core competencies:
- Strategic Digital Product Leadership: Directing end-to-end product vision and delivery for digital commerce in highly competitive retail markets.
- Change Management & Digital Transformation: Applying five years’ general management at Five Four Group to drive scalability and innovation at GOOD AMERICAN.
- Data-Driven Optimization: Leveraging analytics to shape the online customer experience and maximize KPIs across digital touchpoints.
These skills position her as a decision-maker and prime collaborator in initiatives concerning digital transformation, user experience enhancement, and e-commerce technology procurement.
Contact and Reach
Organization: GOOD AMERICAN
Role: Director, Digital Product
Location: Los Angeles, California
LinkedIn: [Romina Chuatico Profile](http://www.linkedin.com/in/rominachuatico)
Relevance for Strategic Partnerships:
As a holder of end-to-end accountability for digital products — and with a proven ability to translate business objectives into technology requirements — Romina Chuatico is an influential stakeholder for digital vendors, SaaS providers, and innovators targeting retail and e-commerce transformation at premium, growth-oriented brands.
Summary of Key Insights
- Romina Chuatico leads digital product strategy at one of the most recognized digitally native fashion brands in the U.S.
- Her move from General Manager at Five Four Group to Director, Digital Product at GOOD AMERICAN marks a progression from operational management to digital transformation and customer experience leadership.
- Equipped with a USC business background and a career trajectory emphasizing digital execution, she is a compelling connection for solutions that enhance e-commerce agility, customer loyalty, and omnichannel performance.
Romina’s combination of executive experience, digital-first mindset, and direct impact on customer engagement channels aligns closely with executive buying centers interested in future-proofing retail technology stacks for growth and innovation.
