Romina Puno - Director of Marketing & Business Development
Professional Overview
Romina Puno is a seasoned marketing and business development professional with over 20 years of experience driving innovative strategies and digital transformations across diverse industries. As the Director of Marketing & Business Development at Icicle Technologies Inc. and the Founder & CEO of Futurista.ca, she leverages her expertise in integrated marketing, content creation, and stakeholder engagement to propel organizational growth and brand visibility.
Experience Summary
Current Role
As the Director of Marketing & Business Development at Icicle Technologies Inc., Romina is responsible for developing and executing comprehensive marketing plans to support the company's expansion into new markets. She leads a team of marketing specialists in creating compelling content, managing digital channels, and fostering strategic partnerships that position Icicle as an industry leader in enterprise software solutions. Romina's ability to translate complex technical capabilities into impactful marketing narratives has contributed to the company's sustained growth and increased market share.
In her role as the Founder & CEO of Futurista.ca, Romina provides freelance communication design services, leveraging her expertise in visual storytelling and brand identity to help clients effectively communicate their unique value propositions.
Career Progression
Romina's professional journey has been marked by a steady ascent through various marketing and communication roles. Prior to her current positions, she held marketing management roles at Acuva Technologies and Adera Development Corporation, where she spearheaded integrated marketing campaigns, developed content strategies, and drove digital engagement initiatives that generated significant brand awareness and customer acquisition.
Earlier in her career, Romina honed her skills in communication design, digital project management, and training & development at organizations like Glacier Media Inc., AMEC, and Canadian Professional Management Services Inc. Her diverse background and proven track record of success across multiple industries have positioned her as a versatile and strategic marketing leader.
Academic Background
Romina holds a Bachelor's degree in Communication Design from the University of the Arts London, where she developed a strong foundation in visual communication, branding, and digital storytelling.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and social media management
- Content creation and brand storytelling
- Stakeholder engagement and partnership development
- Graphic design and visual identity development
- Project management and team leadership
Professional Impact
Throughout her career, Romina has spearheaded numerous successful marketing initiatives that have driven measurable growth and industry recognition. As the Marketing Manager at Acuva Technologies, she implemented a comprehensive digital marketing strategy that resulted in a 45% increase in website traffic and a 30% improvement in lead generation. At Adera Development Corporation, she played a pivotal role in the launch of a new brand identity, which contributed to a 25% increase in customer enquiries and a 20% boost in social media engagement.
Conclusion
Romina Puno is a highly accomplished marketing and business development professional with a proven track record of driving strategic growth and digital transformation for innovative organizations. Her versatile skill set, combined with her passion for effective communication and brand storytelling, positions her as a valuable asset for companies seeking to enhance their market presence and achieve sustainable business success.
