Romy Richard

Chief Digital & Customer Experience Officer

Professional Overview
Romy Richard is a seasoned digital marketing and customer experience leader with over 15 years of experience in the sports industry. As the Chief Digital & Customer Experience Officer at SCOTT Sports France, she is responsible for driving the company's digital transformation and enhancing the overall customer journey.

Experience Summary

Current Role
In her current role as Chief Digital & Customer Experience Officer, Romy oversees the development and implementation of SCOTT Sports France's digital strategy, including the optimization of the company's online presence, e-commerce platform, and digital marketing campaigns. She also spearheads initiatives to improve the customer experience, leveraging data-driven insights to identify and address pain points. Under Romy's leadership, SCOTT Sports France has seen a significant increase in online sales and customer satisfaction.

Career Progression
Romy's career trajectory at SCOTT Sports France has been marked by a steadfast commitment to digital innovation and customer-centric approaches. Starting as a Marketing Trainee in 2007, she quickly rose through the ranks, becoming a Digital Marketing Coordinator and then the Digital Marketing Lead x Experience Client. Romy's deep understanding of the industry, coupled with her strategic vision and hands-on experience, has made her an invaluable asset to the organization.

Academic Background
Romy holds a bachelor's degree in Marketing and Communications from the University of Annecy, where she graduated with honors.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Customer experience design and optimization

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

• Sports industry knowledge and market trends

Professional Impact
During her tenure at SCOTT Sports France, Romy has spearheaded several successful digital initiatives, including the launch of a comprehensive e-commerce platform, the implementation of a customer relationship management (CRM) system, and the development of targeted social media campaigns. These efforts have resulted in a significant increase in online sales, improved customer loyalty, and enhanced brand visibility within the competitive sports equipment market.

Conclusion
Romy Richard is a dynamic and results-driven digital and customer experience leader who has consistently demonstrated her ability to drive innovation and achieve tangible business outcomes. With her deep industry expertise, strategic vision, and proven track record of success, she is poised to continue making a significant impact at SCOTT Sports France and within the broader sports equipment industry.