Rosalyn Guido, Director Digital Sales
Professional Overview
Rosalyn Guido is an accomplished digital sales and marketing leader with extensive experience driving digital transformation and optimizing customer experience in the life sciences and technology industries. As the Director of Digital Sales at Active Motif, she is responsible for developing and executing innovative digital sales strategies to expand the company's online presence and drive revenue growth.
Experience Summary
Current Role
Rosalyn currently serves as the Director of Digital Sales at Active Motif, a leading provider of high-quality reagents and tools for life science research. In this role, she is responsible for overseeing the company's digital sales initiatives, including managing the online sales platform, implementing effective digital marketing strategies, and optimizing the customer journey to enhance digital engagement and conversions. Rosalyn's strategic leadership and data-driven approach have been instrumental in driving significant year-over-year growth in Active Motif's online sales revenue.
Career Progression
Prior to her current role, Rosalyn held several progressive positions at Illumina, a global leader in genomics technology. She served as the Senior Manager of Digital Experience, where she spearheaded the development and implementation of the company's digital experience strategy, leading cross-functional teams to enhance the customer journey and drive digital adoption. Before that, she held roles as a Digital Program Strategist and a Manager of Digital Experience, demonstrating her ability to drive digital transformation and consistently deliver measurable results.
Rosalyn's early career includes experience as a Digital Marketing Automation Specialist at Thermo Fisher Scientific and a Marketing Manager at Business.com, where she honed her skills in digital marketing, data analytics, and marketing automation.
Academic Background
Rosalyn holds a Bachelor of Science degree in Marketing from the University of California, San Diego, where she graduated cum laude.
Areas of Expertise
- Digital sales and marketing strategy
- Customer experience optimization
- E-commerce platform management
- Data-driven decision making
- Cross-functional team leadership
- Digital transformation and innovation
Professional Impact
Throughout her career, Rosalyn has demonstrated a proven track record of driving digital growth and optimizing customer experience. At Illumina, she led the development and implementation of a comprehensive digital experience strategy that resulted in a 25% increase in online sales revenue and a 20% improvement in customer satisfaction. At Active Motif, she has been instrumental in implementing data-driven digital sales initiatives that have consistently exceeded revenue targets.
Conclusion
Rosalyn Guido is a dynamic and results-oriented digital sales and marketing leader with a proven ability to drive digital transformation and optimize customer experience in the life sciences and technology industries. Her strategic vision, data-driven approach, and strong cross-functional leadership skills position her as a valuable asset in her current role at Active Motif and a leader poised for continued success in the digital landscape.
