Professional Title and Current Role
Rosalyn Santa Elena is the Vice President (VP) of GTM (Go-To-Market) Operations at SingleStore, a leading real-time data platform company. She serves this role as of at least early 2024 through 2025. In this capacity, she is responsible for overseeing and optimizing global revenue operations, with a strategic focus on aligning sales, marketing, and customer success functions to drive scalable growth and revenue outcomes.
Industry Positioning and Expertise
Rosalyn is recognized widely as a seasoned operations leader with over 25 years of experience in technology and revenue operations. Her expertise lies in GTM strategy, revenue operations (RevOps), and driving operational excellence across revenue-generating teams. She is a specialist and evangelist for integrated strategies that optimize revenue growth through improved process, data management, and orchestration of customer journeys.
Key Accomplishments and Recognition
Rosalyn Santa Elena has received numerous industry honors that reflect her leadership and influence in sales, RevOps, and technology sectors, including but not limited to:
- 300 Women Making an Impact in SaaS
- Top 50 RevOps Leaders To Watch in 2025
- Sales Innovator Award (2024)
- 100 Powerful Women in Sales (2023 & 2024)
- Top 100 Female B2B SaaS Pipeline Pioneers of 2024
- Top 120 Sales Leaders 2024
- Top Marketing Operations Voice and Top Sales Operations Voice by LinkedIn (2024)
- LinkedIn Sales [In]sider
- Numerous other accolades from industry organizations and media recognizing her consistent contributions to revenue operations and sales excellence.
Thought Leadership and Influence
Rosalyn is the founder and Chief Revenue Officer of The RevOps Collective, an organization focused on elevating operational professionals and driving best practices within revenue operations. She frequently shares insights on:
- The critical importance of efficient revenue handoffs post-sale (sales to customer success/onboarding), emphasizing reduction of manual processes to accelerate ROI and customer expansion.
- RevOps strategy tailored to the modern buyer's evolving expectations, including digital sales rooms and deal orchestration engines for seamless customer journeys.
- The necessity of data-driven decision-making to improve sales pipeline quality and go-to-market alignment.
Her visibility is enhanced by a substantial LinkedIn following (over 37,000) where she actively publishes content reinforcing her position as a leading voice in revenue operations and GTM strategy.
Relevant Experience and Prior Roles
Prior to SingleStore, Rosalyn held senior leadership roles in revenue operations including:
- VP of Global Revenue Operations at Neo4j
- Head of Revenue Operations at Clari
- Advisor roles for high-growth companies such as Sendoso, CaptivateIQ, and others, indicating deep involvement in scaling B2B SaaS revenue organizations.
Her career is characterized by building and optimizing RevOps teams, implementing scalable processes, influencing without formal authority, and delivering measurable revenue impact through cross-functional alignment.
Geographic Location and Professional Network
Rosalyn is based in the San Francisco Bay Area, CA, a hub of technology innovation. She maintains an extensive professional network with 500+ connections on LinkedIn and significant engagement across RevOps and sales communities.
Company Context: SingleStore
SingleStore is positioned as a real-time data platform enabling accelerated AI analytics and application development. The company recently announced innovations including indexed vector search and cloud compute services for GPUs, suggesting a focus on advanced data capabilities supporting AI-driven business outcomes. Rosalyn’s role as VP of GTM Operations situates her at the intersection of revenue growth and technological advancement within this high-growth SaaS environment.
This profile integrates all relevant data points, emphasizing Rosalyn Santa Elena’s senior leadership in revenue operations at SingleStore, her proven track record in GTM executions, and her recognized thought leadership within the RevOps and B2B SaaS ecosystem.
