Professional Summary
Professional Overview
Rosana de Albuquerque Hungria is an accomplished marketing professional with extensive experience leading trade marketing strategy and operations across Latin America and Brazil. As the LATAM and Brazil Trade Marketing Director at Stanley 1913, she is responsible for developing and executing innovative trade marketing initiatives that drive brand visibility, sales growth, and customer engagement in the region.
Experience Summary
Current Role
As the LATAM and Brazil Trade Marketing Director at Stanley 1913, Rosana is responsible for overseeing all trade marketing activities in the region. She leads a team of marketing professionals in developing and implementing comprehensive trade marketing strategies, leveraging data-driven insights to optimize in-store promotions, trade incentives, and channel partner engagement. Under her leadership, Stanley 1913 has achieved significant market share gains and strengthened its position as a leading brand in the Latin American and Brazilian markets.
Career Progression
Rosana's career spans over a decade, with a focus on trade marketing, customer intelligence, and brand management. Prior to her current role, she held various leadership positions at companies such as Smollan iTrade, Lucree, Alpargatas S.A., and L'Oréal, where she consistently demonstrated her ability to drive business growth and improve operational efficiency. Her diverse experience in both consumer goods and energy industries has equipped her with a well-rounded understanding of trade marketing best practices and the ability to adapt to different market dynamics.
Academic Background
Rosana holds a Master of Business Administration (MBA) from Ibmec and is currently pursuing a post-graduate degree in Organizational Psychology and People Management from PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul. She also earned a Bachelor's degree in Social Communication, with a specialization in Advertising and Propaganda, from the University of Brasília.
Areas of Expertise
- Trade marketing strategy and execution
- Channel partner management and engagement
- Data-driven decision making and analytics
- Retail marketing and in-store activation
- Brand management and campaign development
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Rosana has demonstrated a strong track record of driving impactful trade marketing initiatives. At Smollan iTrade, she led the transformation of the company's trade marketing operations, data, and technology infrastructure, resulting in significant improvements in operational efficiency and data-driven decision making. At Lucree, she spearheaded the implementation of a customer-centric marketing approach, leading to improved brand loyalty and customer experience.
Conclusion
Rosana de Albuquerque Hungria is a seasoned marketing professional with a proven ability to develop and execute strategic trade marketing initiatives that drive business growth and brand equity in Latin America and Brazil. Her extensive experience, strong analytical skills, and collaborative leadership style make her a valuable asset to any organization seeking to strengthen its market presence and customer engagement in the region.
