Rosana Hungria

LATAM & Brazil Trade Marketing Director

Professional Overview
Rosana Hungria is an accomplished marketing executive with over 12 years of experience driving growth and innovation across leading consumer goods and energy companies in Brazil and Latin America. As the LATAM & Brazil Trade Marketing Director at Stanley 1913, she leverages her deep expertise in trade marketing, customer intelligence, and digital transformation to optimize channel strategies and elevate brand engagement. With a proven track record of delivering measurable business impact, Rosana is recognized as a strategic leader and trusted advisor within the industry.

Experience Summary

Current Role
As the LATAM & Brazil Trade Marketing Director at Stanley 1913, Rosana is responsible for developing and executing comprehensive trade marketing strategies to drive sales and strengthen brand presence across the region. In this role, she oversees a team of marketing professionals, spearheading initiatives that enhance channel partner relationships, improve operational efficiency, and leverage data-driven insights to inform decision-making. Under her leadership, Stanley 1913 has achieved double-digit growth in key Latin American markets, solidifying the brand's position as a market leader.

Career Progression
Prior to her current role, Rosana held various marketing and customer experience leadership positions at reputable organizations, including Smollan iTrade, Lucree, Alpargatas S.A., Copa Energia, and L'Oréal. Throughout her career, she has consistently demonstrated the ability to drive transformative change, launching innovative marketing campaigns, optimizing trade marketing operations, and leveraging data analytics to enhance customer engagement and loyalty. Rosana's diverse industry experience, coupled with her strategic vision and collaborative leadership style, have earned her a reputation as a trusted advisor and catalyst for growth.

Academic Background
Rosana holds a Bachelor's degree in Business Administration from the University of São Paulo (USP) and a Master's degree in Marketing from the Fundação Getulio Vargas (FGV). During her academic journey, she received numerous accolades, including the Dean's List recognition for academic excellence.

Areas of Expertise

• Trade marketing strategy and execution

• Channel partner management and optimization

• Data-driven marketing and customer intelligence

• Digital transformation and technology integration

• Cross-functional leadership and team development

• Strategic planning and business growth initiatives

Professional Impact
Throughout her career, Rosana has spearheaded impactful projects and initiatives that have delivered measurable business results. At Alpargatas S.A., she led the successful implementation of a global trade marketing platform, streamlining operations and driving a 25% increase in sales across key markets. As the Marketing and Customer Intelligence Leader at Copa Energia, Rosana played a pivotal role in the company's digital transformation, launching a customer-centric digital platform that improved engagement and loyalty, resulting in a 15% boost in customer retention.

Conclusion
Rosana Hungria is a seasoned marketing executive with a proven track record of driving growth and innovation in the consumer goods and energy industries. With her deep expertise in trade marketing, data analytics, and digital transformation, she is well-positioned to continue making a significant impact in her current role at Stanley 1913 and beyond. Rosana's strategic vision, collaborative leadership, and commitment to excellence make her a valuable asset to any organization seeking to enhance its market presence and exceed customer expectations.