Rose Siu

APAC Marketing Director, Commercial Segment at Lenovo

Professional Overview

Rose Siu is an accomplished marketing leader with over 15 years of experience driving strategic marketing initiatives across the Asia-Pacific (APAC) region. As the APAC Marketing Director for the Commercial Segment at Lenovo, she is responsible for developing and executing innovative go-to-market strategies to drive growth and brand awareness within the organization's enterprise and SMB customer base.

Experience Summary

Current Role

In her current role at Lenovo, Rose oversees a team of regional marketing professionals to deliver targeted campaigns, content, and thought leadership that position Lenovo as a trusted technology partner. She has been instrumental in expanding Lenovo's commercial footprint in key APAC markets, leveraging her deep understanding of regional customer needs and competitive dynamics. Under her leadership, Lenovo's commercial segment has consistently exceeded revenue and market share targets, contributing significantly to the company's overall APAC performance.

Career Progression

Prior to joining Lenovo, Rose held senior marketing roles at several leading technology companies, including serving as the CMO for APAC at Hitachi Data Systems and overseeing marketing communications at BEA Systems (acquired by Oracle) and Accenture. Her versatile background and ability to drive impactful marketing strategies have been pivotal in her career progression, allowing her to take on increasingly senior responsibilities and contribute to the success of multinational organizations.

Academic Background

Rose holds a Bachelor of Business Administration degree from the University of Hong Kong, where she specialized in Marketing. She has continuously invested in her professional development, completing executive leadership programs at renowned institutions such as the Harvard Business School.

Areas of Expertise

• Strategic marketing planning and execution

• Integrated marketing communications

• Brand positioning and awareness

• Digital marketing and content creation

• Channel and partner management

• Market analysis and competitive intelligence

• Team leadership and talent development

Professional Impact

Throughout her career, Rose has demonstrated a track record of delivering measurable results and driving innovation. At Lenovo, she has spearheaded the development of the company's first APAC-wide thought leadership campaign, which generated significant media coverage and enhanced Lenovo's reputation as a trusted technology partner. Additionally, she has led the successful integration of new marketing technologies, enabling the team to optimize campaign performance and customer engagement.

Conclusion

With her extensive experience, strategic mindset, and proven ability to execute successful marketing initiatives, Rose Siu is a valuable asset to Lenovo and a respected leader in the APAC technology industry. Her commitment to driving growth, fostering innovation, and developing high-performing teams positions her for continued success in her current role and beyond.